Refreshments Follow the Sun to Hell!

Steve Barton   |  

Jul 8, 2011

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Every so often a short film comes our way that immediately grabs us and before we know it, we’re watching it over … and over … over … and over … over … and over … and over some more! Case in point, MK12 presents Follow the Sun.

Just what is it, you ask?

FOLLOW THE SUN is a short film that MK12 made as an opening act to FITC’s tenth anniversary conference in Toronto. FITC also commissioned MK12 to assist in the branding of this year’s event. FITC is a touring international design & technology conference whose guest speakers are often luminaries in their fields, from web engineers to party promoters. While the film is an homage to drive-in intermission reels of years past, MK12’s branding of the festival itself focused on typographic designs inspired by the non sequitur messaging found in those reels, which becomes even more non sequitur when taken out of context.

Sit back, relax, and enjoy our favorite video of the week!