Blair Witch Producers Team with Infiniti to Launch Interactive Online Film Deja View

Steve Barton   |  

Oct 25, 2013

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And now for something completely different. Honestly, we’re not sure what to make of this one just yet. That doesn’t mean that we’re not eager to take part though! Read on if you’re game.

According to Variety, luxury auto brand Infiniti has turned to The Blair Witch Project producers to create Deja View, an innovative new piece of branded entertainment that embraces a choose-your-own-adventure storytelling model and digital platforms, including websites and smartphones, to unfold a mystery.

In developing Deja View, the producers wanted to create an online film that adapts to the viewer, depending on their conversations with the onscreen characters. Viewers who want to participate visit Infinitiusa.com/deja-view and call 877-777-3785 on a mobile phone to start the story.

Directed by Phillip Van, the film re-counts the story of a couple driving in their Q50, unsure of who and where they are, whom to trust, and whom they are running from or to. Viewers affect the characters’ choices and flesh out the plot by having mobile phone conversations with the characters played by Charlotte Sullivan (“Rookie Blue”) and Andrew Pastides (“Hank & Asha”).

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