Who Got the Black Envelope?
Dread Central Staff
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Over the years we’ve seen some bizarre viral marketing, but this new campaign may be the most intriguing yet.
Yesterday I checked my mailbox to find a strange black envelope with no return address. It looked like an invitation and had a red seal with the letters “TB” on the back. Inside was the letter you see to your right (click to see it bigger)…
I received word from Bloody-Disgusting and Horror.com about a strange ad that appeared on their websites, and sure enough, the banners had the same logo. The ad led us to a Japanese website – www.chishio.jp – where my letter is shown alongside three others. There is no more information, but the ads have since disappeared.
Frantic for answers, I sent the site to the UCLA Linguistics Department. Hours later, I got this response:
“Hi Mr. Kasch,
We’ve determined that the scripts on the website are actually all from different ancient languages. The first is Akkadian. The third is Greek. And the fourth is Sumerian. The second (which you received) is Hieratic.
Unfortunately, I don’t know anything about what it is that they say. Also, it is very strange that they are all on a Japanese webserver whose name (chishio) means “blood cirulating within the body (often as a metaphor for strong emotion or hot-bloodedness)” according to my dictionary.
All very strange.”
A further Google search has indicated that numerous bloggers, journalists, and pop culture genre personalities have received similar letters. One such account is detailed by author J.C. Hutchins here.
The big question is: What is this all for? Cloverfield 2? The Dark Knight? The Mummy 3? Or is it some film yet to be announced? Keep it here for more details as the mystery unfolds…
Discuss your theories in the Dread Central forums!
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