Hellboy II: The Viral Marketing
Guillermo del Toro's second Hellboy flick looks to really top the first, even in the realm of viral marketing. It's all the rage today you know, and since we've got a while until the film's July 11th release date, the following piece may prove quite interesting.
If you happened to check out the full theatrical trailer for Hellboy II: The Golden Army (“New Hellboy 2 Stills & HD Trailer” – April 2008), you probably caught the URL given out therein. If you headed to the site called Join HETFET, there wasn't a whole lot going on, but this message awaits visitors:
An abomination has been done, The wheels of motion have spun, A quarter moon past, Time hath gone fast, Our countdown has begun.
What does it mean? We've got over two months to find out.
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