The unprecedented success of Paranormal Activity has been beneficial for many people, but one could argue that IM Global is reaping the most rewards. Hot off the success of Oren Peli’s haunting flick, IM Global Home Entertainment has been forged to focus on lower budgeted theatrical fare.
When filmmakers Daniel Myrick and Eduardo Sánchez wrote and directed The Blair Witch Project, which debuted in theaters ten years ago this past summer, they ushered in a sub-genre of filmmaking that was part reliant on the power of suggestion, part pre-reality TV, and part old-fashioned exploitation fright film.
"It's it's Halloween... It must be Saw!" is how Lionsgate has touted the latest sequels in the Saw franchise the past few years. They might need a new tagline when Saw VII in 3D comes out next year. This year, if it's Halloween... It must be Paranormal Activity. And a concert film starring a freaky looking dead guy. Not to mention Law Abiding Citizen and Couples Retreat, both of which easily outgrossed Saw VI.
Just a week or so after giving you guys an exclusive interview with director Oren Peli (read it here), we now bring you the stars of the phenomenon known as Paranormal Activity (review here): Katie Featherston and Micah Sloat!
With Paranormal Activity (review here) dethroning the Saw franchise as the Halloween juggernaut here in the States, the rest of the world is about to get a chances to dig on the phenomenon that this film has become for themselves.
It was No. 1 at the box office last weekend and has been the topic of more discussion among horror fans than just about any other film in recent years. So of course Rick Trembles had to add his $.02 about the phenomenon known as Paranormal Activity.
While it's true that in most cases people root for the underdog, it's still a bit hard to believe how dramatically Paranormal Activity toppled reigning October box office champ Saw's sixth installment. But numbers don't lie, and although Saw VI is considered by many (including yours truly) to be the best entry in the series in quite some time, it still wasn't enough to stop the little juggernaut that could, Oren Peli's Paranormal Activity.
Here at Dread Central we typically wait until Sunday, when the final estimates are in, to report on weekend box office numbers. But the results from Friday are just too sweet not to pass them on to you guys.
On Thursday, October 23rd, Heather Wixson (also known around these parts as "The Horror Chick") was on hand for a special Paranormal Activity Midnight Screening and Party at the AMC at the Block in Orange, California. Those in attendance got special VIP passes to the event as well as a gift bag stuffed with a poster, limited edition t-shirt, and other goodies.
A few days ago we told you about Paramount throwing Paranormal Activity parties across the country for the first ten theatres selling out their midnight shows this Thursday. Now we're trying to make that happen for Orange County, California residents.
We're all suckers for great ghost stories. They come in very different varieties. Some are funny, some action packed, and some ... well, some just scare the shit out of you. The subject of the day is one that falls into that last category,
Two words are on the lips of lots of horror fans this Halloween season and they're not "remakes suck", "PG13 blows", or "Saw VI". They are "Paranormal Activity" (review here). Recently we sat down with director Oren Peli for an in-depth talk about the film, the phenomenon, and even the potential sequel.
The final weekend box office numbers are in, and once again Paranormal Activity kicked a copious amount of ass, earning a per screen average that was almost three times as much as its closest competitor. And to celebrate, Paramount is throwing a party at the first ten theatres that sell out their midnight screenings for this coming Thursday night.
Now that you and 999,999 of your closest friends have demanded it, Paranormal Activity is opening wide this weekend, and in honor of that event, Paramount has released a new trailer for the film, which they were kind enough to provide to Dread Central.
**UPDATE: The final numbers are in, and Paranormal Activity was under-estimated. It actually came in FOURTH with $7.9 million!** After this weekend Paranormal Activity can officially be upgraded from a cult hit in the making to a pop culture phenomenon getting ready to explode. Made for around $11,000 and currently playing on only 160 screens, Paranormal Activity came in fourth at the box office with a - HOLY CRAP! - take of $7,900,695. That is a gargantuan $49,000+ per screen average, more than likely a record for a film on that many screens.