The whole “day-and-date” concept has always sounded a bit strange to me, to be honest. Releasing a film in theaters, on DVD, and on VOD the same day doesn’t really make a lot of sense, does it? Where’s the motivation to get butts in seats if they can just head to Best Buy and enjoy the film in the privacy of their homes? Though I guess if it’ll work anywhere, it’ll work in horror.
THR reports today that Revolver Entertainment is going to try the day-and-date experiment, announcing a cross-platform release for Steve Sheil’s “>Mum & Dad on December 26th, 2008 in the UK. A similar plan is in place to day-and-date launch it here in the States around Mother’s Day, May 10th.
Mum & Dad, if you’ve forgotten, is the story of a family who reside at one end of Heathrow Airport, living off the detritus of passengers and randomly kidnapping transients to torture and, ultimately, add to their sick familial unit. Sounds like the perfect way to unwind on Boxing Day, doesn’t it?
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