Box Office Report: World War Z More Like World War $
Monsters ruled the box office this weekend in a big way. The top spot belonged to the monsters of Monsters University, but nipping at their heels were the 3D PG-13 ant zombies of World War Z. How weird is it that on the small screen R-rated zombies garner huge ratings, but you have to make them bloodless PG-13 to find huge success on the big screen?
Disney/Pixar’s Monsters University was top of the class this weekend with $82 million. That was good enough to fend off Brad Pitt’s greatly troubled big screen interpretation of Max Brooks’ best seller World War Z. Despite tons of negative pre-publicity regarding the megabudget movie’s much troubled production, WWZ still landed in the #2 spot with a whopping $66 million opening weekend and another $46 million globally. It also garnered a “B+” Cinemascore. Hey, look, a horror movie general audiences actually like. They better because World War Z cost over $200 million to produce, and it's going to take more than one strong weekend to make budget.
According to Deadline, World War Z’s $66 million marks the “biggest domestic opening for an original film since Avatar”. It’s pretty telling about the dearth of originality in Hollywood when a movie based on a best-selling novel is now considered an “original” production. That proclamation baffles me. Pacific Rim is original. This Is the End is original. World War Z is an adaptation. Although, I suppose when you consider that the movie has little in common with the book outside of the title and the premise, I guess you could argue World War Z is an original movie.
Speaking of This Is the End, it dropped to 4th with $13 million. That’s a fall of only 37% from last week, indicating that word of mouth is pretty good. It’s up to $57 million thus far.
And The Purge continues to hang in there at 7th place with another $3.3 million. That brings it up to just shy of $60 million, almost 20x its production cost. This will most certainly not be the last purge.
The box office report now takes a few weeks off until the weekend of July 12th, when the internet collectively explodes at the news that Grown Ups 2 opened bigger than Pacific Rim. I hate to be the bearer of bad news, but current tracking numbers for Pacific Rim are soft enough that the nightmare scenario I just described in the previous sentence could soon become a reality.
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