Hellboy II: The Viral Marketing

Hetfet?Guillermo del Toro’s second Hellboy flick looks to really top the first, even in the realm of viral marketing. It’s all the rage today you know, and since we’ve got a while until the film’s July 11th release date, the following piece may prove quite interesting.

If you happened to check out the full theatrical trailer for Hellboy II: The Golden Army (““>New Hellboy 2 Stills & HD Trailer” – April 2008), you probably caught the URL given out therein. If you headed to the site called Join HETFET, there wasn’t a whole lot going on, but this message awaits visitors:

An abomination has been done, The wheels of motion have spun, A quarter moon past, Time hath gone fast, Our countdown has begun.

What does it mean? We’ve got over two months to find out.


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Mike Phalin

Mike Phalin is a contributing writer, reality television star and engineer.

  • PelusaMG

    Ahh yes, virus marketing… it’s everywhere!

  • Nomad

    Gone are the days
    when theaters we fled
    the movie was over
    and all had been said
    But now sparks new life
    with viral sites abound
    your sex life is over
    as new clues are found
    One tip in the trailer
    one nod scrawled online
    on blogs they’ll taunt you
    but one at a time
    you’ll piss into bottles
    you can’t miss a trick
    your social lifes over
    in one little click.