Theatre Owners Blaming R-Rated Movies for Low Ticket Sales
So what if movies like the recently released Evil Dead have raked in millions at the box office? I mean, who cares, right? Apparently not theatre owners, who have pleaded their case at CinemaCon Vegas that they need fewer R-rated films to help falling ticket sales bounce back.
At this year's event John Fithian, president and chief executive of the National Association of Theater Owners, used the spotlight to complain about a glut of R-rated films. He said attendance had suffered this year because of “the weight of too many R-rated movies.”
“Make more family-friendly films and fewer R-rated titles,” Fithian said. “Americans have stated their choice.” North America is down 12 percent in box office sales so far this year compared to last. So of course R-rated movies are the problem. It couldn't possibly be anything else like the advancement of home theatre technology and not having to deal with the constant annoyance of some morons and their friends texting each other and using their cellphones. No, that couldn't be it at all. I mean, spending a ludicrous amount of money between ticket prices and concession stand goodies just to be completely distracted by a sea of dickheads with no regard for anyone but themselves is definitely not part of the problem. Why should the experience be enjoyable?
Not to mention the (poor) quality of the movies being churned out as a means to find the next phenomenon amongst young adults that are complete shit and under-perform because they suck and are sub-par pieces of bullshit with a neatly placed Hollywood bow on top. No way that could be part of the problem. It HAS to be the rating! Who cares about the millions brought in by movies like Ted, Evil Dead, and The Hangover franchise? Those are clearly just isolated instances. It's the friggin' R rating man! It has to be!
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