The Host Not So Heavenly at the Easter Weekend Box Office
Steve Barton
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Box Office Mojo
http://www.boxofficemojo.com/weekend/chart/?yr=2013&wknd=13&p=.htm
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If Open Road was thinking it had the next Twilight on its hands with The Host, also written by Stephenie Meyer, it had better think again. The film had a disappointing $11 million, 6th place debut, a sure sign that it’s not the next hot young adult franchise everyone is scrambling to find.
Per Box Office Mojo, The Host‘s opening is about on par with what Beautiful Creatures grossed over its initial five-day holiday weekend run last month but is obviously a fraction of the first Twilight movie’s $69.6 million start. The audience was 78 percent female and 61 percent under the age of 25 (a bit younger than Twilight‘s typical crowd). They awarded the movie a “B-” CinemaScore, which pretty much ensures that word-of-mouth won’t improve things for the film, which we expect to drop out of theatres pretty quickly. Thankfully, it’s the last of its breed until August, when Sony releases The Mortal Instruments: City of Bones.
Read our The Host review here!
As for the remaining genre stragglers peppering the Top 10 this weekend who battled it out with #1 and #2 offerings G.I. Joe: Retaliation and The Croods, respectively, we had Oz: The Great and Powerful at #5 with $11.6 million (it’s total is now close to $200 million) and The Call at #7 with $4.8 million (just about $40 million total).
Next weekend is all about Evil Dead… will horror fans support the one remake we’ve seen in ages that’s actually worthy of a box office win, or will they opt for that other blast from the past opening April 5th, Jurassic Park 3D? Check back on Sunday for the results!
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