Take a Peek Inside Penny Dreadful’s Interactive Windows
Steve Barton
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Looking for another reason to check out Showtime’s “Penny Dreadful” this weekend? If you haven’t watched the first episode yet, here’s a pretty cool incentive: a look at Victorian London through innovative window displays in New York and Los Angeles!
The displays kicked off on May 5th and run through May 18th exclusively at 21st St. and Broadway in NYC and at 7024 Hollywood Blvd. (the Roosevelt Hotel) in LA.
Utilizing groundbreaking LIDAR laser technology, windows at those locations have been covered with “live vinyl” (LED panels backlighting printed vinyl) to produce an immersive environment that reflects the world of the new Showtime original series “Penny Dreadful.”
This half-world is inhabited by characters from the series brought to life by depth-measuring lasers precise enough to capture 50 pedestrians at a time. Characters from the Victorian London period, along with elements from “Penny Dreadful” (wolves, bats, spiders, etc.), were created using individualized artificial intelligence, allowing uniquely haunting consumer interactions throughout the two-week promotion that will run 24 hours a day. For those brave enough to look, kinetoscopes surrounding the windows will invite consumers to peer through lenses to witness the characters and terrors in the world of “Penny Dreadful.”
Related Story: Visit our “Penny Dreadful” Archive!
The series premieres on Showtime on Sunday, May 11th, at 10PM ET/PT. Timothy Dalton, Reeve Carney, Josh Hartnett, Harry Treadaway, Rory Kinnear, Billie Piper, and Eva Green star. Juan Antonio Bayona (The Orphanage, The Impossible) directed the first two episodes.
A profoundly unsettling new saga, “Penny Dreadful” completely reinvents literature’s most terrifying characters, including Dr. Frankenstein, Dorian Gray, and iconic figures from the novel Dracula, who are lurking in the darkest corners of Victorian London.
Don’t forget you can enter DREAD20 when checking out from Showtime’s “Penny Dreadful” store to receive 20% off all “Penny Dreadful” merchandise. The code is valid through December 31, 2014!
“Penny Dreadful” is created, written, and executive produced by three-time Oscar nominee John Logan (Hugo, The Aviator, Gladiator) and executive produced by Oscar winner Sam Mendes (American Beauty, Skyfall) and Neal Street’s Pippa Harris (Revolutionary Road, “Call the Midwife”).
“Penny Dreadful” Episode 1.01 – “Night Work” (airs 5/11/14)
London 1891. Sir Malcolm (Dalton) and Vanessa (Green) begin their search.
You can watch the ep in its entirety below!
For more info visit “Penny Dreadful” on Showtime, “like” “Penny Dreadful” on Facebook, and follow @SHO_Penny on Twitter. Be sure to also visit the Penny-Dreadful.com website.
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