We’ve been pretty vocal about how much we’re enjoying “Vampire Diaries” spin-off “The Originals,” and we’re obviously not the only ones as The CW has ordered a full season pickup for the series along with “The Tomorrow People.”
“In just a few seasons, we have built a much stronger primetime schedule. Our on-air ratings are up year to year, and our digital viewing continues to grow exponentially,” said The CW’s president, Mark Pedowitz, when making the announcement.
“We’re excited about the creative momentum the producers have established for all three of our new series [“Reign” got a pickup as well], and now our fans will have the chance to see the full stories unfold for them this season. With the additional episodes ordered, plus two new dramas and new reality for midseason, we’ll be able to continue our commitment to adding more original programming all year long.”
Season to date on-air, The CW is up 9% year to year in total viewers, up 10% among adults 18-49, and is flat year to year in both adults and women 18-34. With DVR usage and digital viewing continuing to rise, 31% of The CW’s total broadcast audience now comes from time-shifted viewing after the original airdate. 40% of The CW’s total overall audience for its season premieres this fall came from digital viewing. The CW’s digital streaming of full episodes is up 50% season to date versus last season, and the three new series picked up today see 84% more digital viewing than The CW’s new series last fall.
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