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Box Office Report: World War Z More Like World War $

Source Name:

Deadline

Source Url:

http://www.deadline.com/2013/06/world-war-z-begins-international-roll-out-strongly-in-australia-korea/

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Box Office Report: World War Z More Like World War $Monsters ruled the box office this weekend in a big way. The top spot belonged to the monsters of Monsters University, but nipping at their heels were the 3D PG-13 ant zombies of World War Z. How weird is it that on the small screen R-rated zombies garner huge ratings, but you have to make them bloodless PG-13 to find huge success on the big screen?

Disney/Pixar’s Monsters University was top of the class this weekend with $82 million. That was good enough to fend off Brad Pitt’s greatly troubled big screen interpretation of Max Brooks’ best seller World War Z. Despite tons of negative pre-publicity regarding the megabudget movie’s much troubled production, WWZ still landed in the #2 spot with a whopping $66 million opening weekend and another $46 million globally. It also garnered a “B+” Cinemascore. Hey, look, a horror movie general audiences actually like. They better because World War Z cost over $200 million to produce, and it’s going to take more than one strong weekend to make budget.

According to Deadline, World War Z’s $66 million marks the “biggest domestic opening for an original film since Avatar”. It’s pretty telling about the dearth of originality in Hollywood when a movie based on a best-selling novel is now considered an “original” production. That proclamation baffles me. Pacific Rim is original. This Is the End is original. World War Z is an adaptation. Although, I suppose when you consider that the movie has little in common with the book outside of the title and the premise, I guess you could argue World War Z is an original movie.

Speaking of This Is the End, it dropped to 4th with $13 million. That’s a fall of only 37% from last week, indicating that word of mouth is pretty good. It’s up to $57 million thus far.

And The Purge continues to hang in there at 7th place with another $3.3 million. That brings it up to just shy of $60 million, almost 20x its production cost. This will most certainly not be the last purge.

The box office report now takes a few weeks off until the weekend of July 12th, when the internet collectively explodes at the news that Grown Ups 2 opened bigger than Pacific Rim. I hate to be the bearer of bad news, but current tracking numbers for Pacific Rim are soft enough that the nightmare scenario I just described in the previous sentence could soon become a reality.

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  • addeisdead

    I think the anime fanboy backlash (see Facebook comment above) against Pacific Rim is hilarious. Like 90% of the anime series out there don’t already copy each other and repeat similar themes. Like Ultraman didn’t exist a whole 31 years before Evangelion.

    Wonder if any of these fanboys ever stopped to think long enough to realize that they’re complaining about a Guilermo Del Toro-directed film about giant robots fighting giant monsters. I mean, if you don’t want to experience that kind of sheer awesomeness, I guess that’s your choice.

    • DavidFullam

      Ultraman is live action.

  • LSD Zombie

    If World War Z actually manages to turn into a financial success, don’t be surprised when we become inundated with more watered down “zombie” films.

    Who knows, maybe AMC will even decide to strip the graphic violence from The Walking Dead.

  • theGoldenSimatar

    World War Z was quite good, I’d give it a 7/10. Honestly very surprised it opened this large; was expecting something half that number.

    *gasps heart* oh God don’t say that…that terrifies me to think that Grown Ups 2 could do better than Pacific Rim. Though by the amount of not only teenagers but lots of 30+ somethings all speaking fondly of the first film and as excited about the sequel as most were for Avengers….the thought has occurred to me >.<