Box Office: Not Too Many Moviegoers Adding to The Collection

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Box Office: Not Too Many Moviegoers Adding to The CollectionA good news/bad news situation for The Collection at this weekend’s box office: The good is that it opened to nearly the same amount as its 2009 predecessor; the bad is that The Collector wasn’t exactly a box office hit either.

The Collector seemed like a one-off when it opened in 11th place back in 2009, but I guess its low budget, combined with DVD sales and international box office, made it financially successful enough to warrant a theatrically released sequel. That turned out to be a good thing seeing as how The Collection has received nearly unanimous praise from the Dread Central staff, myself included.

The weekend after Thanksgiving is generally regarded as a dumping ground for movies studios have extremely low expectations for and hope to get one good weekend out of before yet more holiday blockbusters flood theaters. For example, despite critical acclaim and Brad Pitt’s star power, the Weinsteins clearly had little faith in Killing Them Softly’s mainstream appear so they dumped it on the post-Thanksgiving weekend, where it still only managed a 7th place opening and earned the dreaded “F” rating from the Cinemascore audiences polled, ensuring a swift theatrical demise.

Likewise, if you have a sequel to a gory horror movie that didn’t even open in the top ten the first go-around, why not open it the weekend after Thanksgiving? Unlike The Collector, The Collection succeeded in cracking the top ten, at #10 to be exact. According to Box Office Mojo, Marcus Dunstan and Patrick Melton’s unlikely sequel took in $3.41 million this weekend, just a few hundred thousand dollars less than the original’s $3.57 million opening. Now the question is whether or not this will be enough to spawn yet another sequel, and if so, will it be called The Collectibles?

Thanksgiving leftovers ruled the box office, and the biggest turkey audiences continued to gobble down was The Twilight Saga: Breaking Dawn – Part 2. The fifth and final Twilight movie (until they reboot the franchise in a few years) held on to #1 with another $17 million in its third weekend, bringing its domestic box office total to $254.6 million.

Meanwhile, Magnolia opened Universal Soldier: Day of Reckoning in a very limited theatrical release. They chose not to report any weekend box office numbers. I reckon that means their reckoning was met with universal apathy.

And that concludes the final Dread Central box office report for 2012. No more theatrically released horror flicks until Texas Chainsaw 3D kicks off 2013. Assuming, that is, that Roland Emmerich wasn’t right about the whole Mayan calendar thing, in which case I’ll be hopping on a plane to China to board one of the arks with my collection of Mexican Little Red Riding Hood movies. I will ensure their survival in the new world I help forge.

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  • addeisdead

    The Brad Pitt movie is called Killing THEM Softly.

  • JB Demented

    Maybe it didnt make much money because people were too scared to go see it. The first one was brutal. Just sad it gets beat by Twilight.