Exclusive: Jason Blum Talks Blumhouse of Horrors, Insidious 2, Paranormal Activity 5 and More! - Dread Central
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Exclusive: Jason Blum Talks Blumhouse of Horrors, Insidious 2, Paranormal Activity 5 and More!



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Even though he may not be a name you immediately recognize, producer Jason Blum is well on his way to becoming one of the more prolific producers of modern genre fare and for very good reason – he knows what it takes to get under people’s skin and scare the crap out of them.

Over the last few years, Blum has produced under his Blumhouse shingle the entire Paranormal Activity series, Insidious, The FP, Lawless and Sinister as well as the upcoming genre projects The Lords of Salem, The Bay, Area 51 and potentially Insidious 2 once that project gets under way.

Not content with just scaring audiences in movie theaters, Blum recently embarked on an all-new haunted attraction in Downtown Los Angeles – the Blumhouse of Horrors – which takes victims through a haunted theater set in the 1930’s, bearing witness to a murder mystery and a love triangle gone horribly wrong.

After recently checking out Blumhouse of Horrors (definitely worth your time if you’re in the Los Angeles area!), Dread Central hopped on the phone with Blum to discuss his latest horror-infused endeavor as well as heard his thoughts on Blumhouse’s successes over the years. Blum also discussed the upcoming sequel Paranormal Activity 4, the recently released Sinister and what the status of Insidious 2 is.

Check out our exclusive interview with Blum below!

Dread Central: So what inspired you to get into the haunt business then?

Jason Blum: Well, we’ve shot almost all of our movies in the Los Angeles area and we use the same crews over and over again; a bunch of us had been talking about how much fun it would be to do a haunted house and once we found our location, that’s when things really got going for us.

I have always wanted to do a haunted house that told a real story and wasn’t just a bunch of jump scares either; I had done three years of theatre-producing in New York so I would say that Blumhouse of Horrors has more of a theatrical aspect to it than say, a movie does. I found some inspiration in the Sleep No More show in New York and once we saw just how cool the building was, we used that to inspire our twisted little story.

Dread Central: Did you have actual story writers for Blumhouse of Horrors then or did you write the story?

Jason Blum: Blumhouse of Horrors has been an entirely collaborative experience for me- we have about 100 people invested in this so this is a labor of love for a lot of people. I had some input into the story, definitely, but I was one of many voices; Tom and Jenn Spence (production designers) were definitely two of the major driving forces behind this whole project and the story.

Dread Central: Do you find that scaring people in a live event-type of setting is similar to what you do in movies or is it an entirely new world of scares?

Jason Blum: You know, I think there are a lot of differences and similarities but as a whole, I just love seeing people physically react to things- whether in a movie theater or inside this theater. There are similarities to both approaches because for both, you want to take your audiences’ attention one way so you can get the scare to come from somewhere else. The hardest part is doing it live is that if you mess it up, you can’t do it again. I would say that’s a huge challenge, to get it right and get it right every time for so that everyone takes away a great experience from coming to Blumhouse of Horrors.

Dread Central: Switching over to movies- under Blumhouse you’ve managed to create some incredible original horror films over the last few years and you’ve got a pretty strong slate coming up as well. To you, is there a secret to getting a good modern horror film right?

Jason Blum: To be honest with you, it’s not a complicated formula at all. What works for us is that we do movies really inexpensively, which is a lesson I learned from doing Paranormal Activity. That way, if the movies work, everyone who works on them profits from it and if they don’t, everyone doesn’t but we don’t lose big either.

So when you are making movies inexpensively like we do, you can take risks that you can’t take with a horror movie that costs $20 or $30 million. That’s what we did with James Wan and Insidious, that’s what we did with Sinister and the more we keep making these kind of movies, the more I feel like keeping costs down is the core of keeping the business side of things successful. Plus, we’re filmmaker driven- I’ve always given our directors freedom to tell the stories they want to tell.

Story is always going to come first with us; other people working in the genre like to focus more on the scares than an actual story but I’ve always felt that if you’re emotionally involved in the characters and their struggles, that makes a movie all the more scary for viewers because when you’re emotionally invested, that makes the scares all the more scary. That’s why Sinister works; Ethan’s performance is what keeps you invested in the story so when you’re watching him and we nail you with the scares, it’s really effective storytelling all around.

Dread Central: I know you guys have Paranormal Activity 4 coming up in a few weeks; do you guys have an ‘end game’ in mind or a strategy in regards to these stories at all? Have you begun thinking about part five at all yet or is it still too early?

Jason Blum: Oh yeah, it’s definitely too early to even start talking about Paranormal 5; I would say that it’s hard to make a good movie that you’re working on while thinking two movies past it so we don’t really have an ‘end game’ right now. I think that thinking about what hasn’t even happened yet can negatively affect the current movie you’re working on, so we try not to think about the next one. Of course there will be times where we are shooting scenes where we think, “Oh, that would be good for another one,” but there’s not a solid plan right now for multiple movies beyond the one coming out soon. We have to see how it goes with this one first.

Dread Central: And what’s the status of Insidious 2? Is that still in the scripting stages?

Jason Blum: You know, we’re in the same position we’ve been in for a while so there’s no real news yet. I know that we all want to do Insidious 2 and plan on doing it, but there are a lot of things that need to click before we can get started and we still need a lot more clicks before we can get started.

Blumhouse will offer special promotions, giveaways, and contests through Facebook and Twitter so be sure to keep your eyes on them.

The Blumhouse of Horrors has taken over the 88-year-old Variety Arts Theater building, located at 940 South Figueroa Street, between 9th and 10th Streets. Once known as “The Playhouse,” the building hosted performances by industry greats like Laurel & Hardy and Clark Gable and featured speeches by historical figures like Eleanor Roosevelt and Dorothy Parker. The event provides rare access for visitors to explore one of Los Angeles’ most historic and well-preserved cultural sites.

Visitor information:

  • The Blumhouse of Horrors will be open from 6 p.m. to midnight, Thursday, Friday and Saturday from October 4th through October 28th; and then Monday, October 29th, through Saturday, November 3rd.
  • Ticket options start at $29 and can be purchased at The Blumhouse of Horrors website.
  • The experience is appropriate for children ages 12 and up, and there will be select weekend daytime “lights on” experiences for younger children.

    Exclusive: Jason Blum Talks Blumhouse of Horrors, Insidious 2, Paranormal Activity 5 and More!

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    The Predator Lands In Ghost Recon: Wildlands



    In one of the most unexpected announcements of the week, the Predator will be arriving in Tom Clancy’s Ghost Recon: Wildlands tomorrow as part in the form of a free DLC event titled “The Hunt”, which will last until early January. The event can either be played solo or in co-op, and if you are able to take down a Predator (which Ubisoft have promised won’t be easy), you’ll be rewarded with a ton of cool shit, including the Predator’s thermal vision helmet.

    Ghost Recon: Wildlands was released to positive reviews back in March,with particular praise going towards the huge open world. Meanwhile, we’ll next be seeing the vicious alien hunters on the big screen when The Predator arrives on August 3, 2018.

    Tom Clancy’s Ghost Recon Wildlands: The Hunt Official Synopsis:
    Ubisoft and FoxNext Games partner to bring the Predator to Ghost Recon Wildlands!

    A new free mission is available for all players: The Predator hids in the Wildlands and he comes to find a new challenger. Hunt him and beat him in the hardest fight you ever known to get exclusive rewards!

    New Predator contents are also available:
    – Unlock new customisation items from the Predator movie as Predator gears and other iconic characters.
    – Play as the Predator with the new PVP class in Ghost War.

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    Hunt a Serial Killer Through Chicago In My Eyes On You



    Developer Storymind Entertainment have released the first gameplay trailer for My Eyes On You, and it looks like we’re in for something completely truly unique, in terms of both visuals and narrative.

    My Eyes On You takes place in a near future version of Chicago, with FBI agent Jordan Adalien hunting an elusive serial killer known only as the Man in the Red Mask. The decisions you make will also dictate whether the game’s plot stays closer to reality or heads in a supernatural direction, so you’d better be careful what you wish for. Whilst searching for clues will be one of your main areas of focus, combat will also play an important role, too.

    The trailer for My Eyes On You certainly gives off a strong Blade Runner 2049 vibe, so if that’s your thing, you’re probably in for a great time. It will be available on PC and consoles, although a release date has not yet been confirmed.

    Storymind Entertainment social media links:
    Twitter – https://twitter.com/StorymindEnt
    Instagram: https://www.instagram.com/storymindent
    Facebook: https://www.facebook.com/StorymindEnt

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    Netflix Renews The Punisher Solo Series for Season Two!



    I’m going to let you guys into a bit of my life here and let you know that I am basically in a constant state of kicking myself for not having found the time to watch a single episode of Netflix’s “The Punisher” solo series.

    I love the f*cking Punisher and I think Jon Bernthal’s portrayal of Frank Castle is quite possibly the best version (love ya, Tom Jane) of the character we have ever seen on screen.

    Big or small.

    It’s with this in mind that we wanted to share the awesome news the Netflix has officially given “The Punisher” the greenlight for season 2!

    Yes, Frank Castle will be back to shoot more people in the back of the face sooner than later. The announcement was made recently on Facebook and you can check out the post below.

    After that make sure to hit us up and let us know what you thought of the first season of Netflix’s “The Punisher” solo series in the comments below or on social media!

    “The Punisher” is executive produced by showrunner Steve Lightfoot, Jim Chory, and Jeph Loeb. The series is produced by Marvel Television in association with ABC Studios for Netflix.

    The cast features Jon Bernthal, Ebon Moss-Bachrach, Deborah Ann Woll, Ben Barnes, Amber Rose Revah, Michael Nathanson, Jaime Ray Newman, Jason R Moore, and Paul Schulze.

    After exacting revenge on those responsible for the death of his wife and children, Frank Castle (Jon Bernthal) uncovers a conspiracy that runs far deeper than New York’s criminal underworld. Now known throughout the city as The Punisher, he must discover the truth about injustices that affect more than his family alone.

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