The Conjuring Scaring the Hell out of Test Audiences
Steve Barton
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Variety
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Some really promising results are coming in for James Wan’s latest film, The Conjuring, which explores one of the cases of real life paranormal icons Ed and Lorraine Warren. Apparently test audiences are currently being blown away.
Test audiences determine a lot about a movie and its release for the powers-that-be. According to Variety, everyone is pretty shocked at just how well this flick is doing. The Conjuring has been generating virtually unheard of glowing responses from two test screenings. The move to July, a huge vote of confidence for The Conjuring, was made in direct response to those screenings: The film scored in the low-90% range when averaging the number of audience members who rated the film either “excellent” or “very good.” Concerning men under 25, the pic scored even higher, just below 100%.
This, my friends, is a true rarity, and we couldn’t be more stoked that it’s happening for a horror movie!
Look for the film, based upon events described in the book House of Darkness, House of Light: The True Story by Andrea Perron, to open in theatres on July 19, 2013. The Conjuring (aka The Warren Files), written by Chad and Carey Hayes, stars Patrick Wilson, Vera Farmiga, Ron Livingston, Lili Taylor, Mackenzie Foy, Joey King, Hayley McFarland, Joe Bishara, and Shanley Caswell.
Synopsis
Before there was Amityville, there was Harrisville. Based on a true story, The Conjuring tells the horrifying tale of how world renowned paranormal investigators Ed and Lorraine Warren were called upon to help a family terrorized by a dark presence in a secluded farmhouse. Forced to confront a powerful demonic entity, the Warrens find themselves caught in the most terrifying case of their lives.
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