The Apparition Fails to Materialize at the Box Office

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The Apparition Fails to Materialize at the Box OfficeRemember last year when a slew of horror offerings were released in the months of August and September, and one after another proceeded to flop at the box office? Seeing as how The Apparition went unseen this weekend, it looks like history might be repeating.

In what’s being called the worst box office weekend of 2012, a weekend in which two of the three major new releases finished at the bottom of the top ten (#7 Premium Rush and #10 Hit & Run), The Apparition didn’t even crack the top ten, opening all the way down at 12th, according to Box Office Mojo. Dark Castle’s ghostly PG-13 horror thriller starring supporting actors from the Twilight and Harry Potter franchises drew a pitiful $2.9 million for the weekend. Seems the only people interested in being scared this weekend were the hardcore conservatives that flocked to see the anti-Obama documentary 2016: Obama’s America, a surprise hit that made more than double The Apparition despite only playing on 200 more screens, having considerably less advertising, and being a political polemic with limited appeal.

The Apparition appears to have even more limited appeal given the terrible word of mouth and critical reviews. The Horror Chick’s 2-1/2-knife review here on DC seems to be the most positive sounding review for the film currently batting 0% on Rotten Tomatoes. Odds are The Apparition will vanish so quickly nobody will even remember it was released in theaters by the time it appears for a buck at your local Redbox in a few weeks. Warner Brothers probably isn’t too busted up over the failure of The Apparition considering they’ve already severed ties with super producer Joel Silver and his Dark Castle horror production company. No doubt that’s a big reason they dumped the spookfest on only 800 screens. Given how roundly this first true horror offering in two months got rejected, the producers of next week’s The Possession might have reason to feel a bit nervous. (That being said, The Apparition did do pretty well in the per screen average department with $3,648 compared to Expendables 2 at $4,024 and 2016 at $5,718.)

Meanwhile, ParaNorman moved up a notch in its second weekend to the #3 slot despite a 50% drop. The Focus Features 3D stop-motion animated movie took in $8.5 million, bringing its grand total up to about $27 million.

As previously mentioned, next weekend The Possession hopes to not meet the same fate as The Apparition. Could this turn into a replay of last August-September’s horror movie flopapalooza?

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  • Vanvance1

    I love ghost stories. Having said that I need a ghost story to be well written and everything I’ve read about The Apparition says it’s not. Also, an R does help. It’s not essential for a ghost movie but it’s usually an indicator that the movie may at least have entertaining moments for adults.

  • MonsterMash

    So…. Anybody know when Lords of Salem comes out? There won’t be much this Halloween…. I doubt V/H/S is getting a wide release…. I havn’t seen it yet so I hope it does.

  • JB Demented

    Who cares. Maybe it was because its a PG-13 rated horror flick. Or maybe its because the price of tickets nowadays are unreasonably high. Thats alot of money to pay to watch a movie that might blow. Seems to me horrors in the toilet right now. Hollywoods running out of things to remake, and we need some slasher flicks. Zombies are cool and all, but its being done to death. Hopefully the new TCM flick in January might kickstart the slasher movies again.

  • nazo

    Let’s week is The Possession and The Tall Man (limited), the week after is REC 3 (limited), the week after that is Resident Evil 6, and the week after that is The House At The End of the Street. Can’t say I’m excited about any of those. At least The Revenant, which manages to be too long, a complete mess, and really entertaining all at once, is finally seeing the light of day in a few cities this weekend.

    BTW, when should we expect the new DFF, end of September?

    • MonsterMash

      I hope so.

  • DavidFullam

    Really, the big news was the failure of Premium Rush. All those other bicycle carrier films were such “huge” box office successes. You just know that the studio was expecting Avengers numbers for this one!