The marketing campaign for A&E’s mini-series Coma has gone viral with billboards and such in NYC and LA along with a website called Coma Conspiracy. Read on for the details of how you can seek the truth and help uncover the conspiracy.
Part of the plan was to give the series a new iconic image with the “Coma Girl” having an updated look from the 1978 movie. Stuntwoman and commercial model Robin Lee Maggy, who does stunts on the show, was hired as the model for all promotional stills and video.
Below are a photo from New York and a couple of viral videos from the campaign. Visit ComaConspiracy.com for more info.
We took our message to the crossroads of the world.
What kind of hospital has no bodies? What we did find, we can’t explain.
A&E Network presents Coma, a four-hour epic two-night event from Ridley and Tony Scott featuring a multiple Academy Award and Emmy Award-winning cast with Lauren Ambrose (“Six Feet Under”), Steven Pasquale (“Rescue Me”), Geena Davis, James Woods, Ellen Burstyn, and Richard Dreyfuss. Coma, a modern day retelling of the bestselling novel by Robin Cook and based on the film by Michael Crichton, premieres on Labor Day, Monday, September 3rd, and concludes on Tuesday, September 4th, airing at 9PM ET/PT on both nights.
Coma also stars James Rebhorn (“Law & Order,” “White Collar”), Joe Morton (“The Good Wife”), Michael Weston (“House”), and Joseph Mazello (“The Pacific,” The Social Network). Emmy Award winner Mikael Salomon (“Band of Brothers”) directs the John J. McLaughlin (Black Swan) penned script.
From the team behind A&E’s Emmy-nominated miniseries The Andromeda Strain and the hit drama series “The Good Wife,” Coma is a thriller about a young doctor (Ambrose) who discovers that something sinister is going on in her hospital after routine procedures send more than a few seemingly healthy patients into comas on the operating table.
Coma is produced by Sony Pictures Television for A&E Network. Executive producers are Ridley Scott, Tony Scott, David W. Zucker, Martin Erlichman, and Mikael Salomon.
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