The official one-sheet for the latest flick that’s home to some giant monster goodness, Branded, is here; and it’s packing some big-ass creature punch along with a gaggle of QR codes that lead to all sorts of madness. Dig it!
As mentioned, the poster includes 4 unique QR codes with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the Branded trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Branded marketing campaign will include 100 QR codes in all. Unlock them all!
Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dabkunaite and Max Von Sydow star. Check out the goods, which have a very distinct They Live kind of flavor to them. Look for more on this flick, which was co-written, produced and directed by marketing executives Jamie Bradshaw and Alexander Doulerain, very soon!
Look for Branded in theatres in September of 2012.
BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man, Misha’s (Ed Stoppard), passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
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