Check Out the Prototype 2 Live Advertisement Event
Steve Barton
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Prototype 2 held a live ad event at Covent Garden in London, England to get gamers ready for the upcoming sequel’s release. The event took place in the late hours of the night, as the ad was rated suitable for ages 18 and up.
The live ad featured many different actors portraying characters from the game, specifically, Alex Mercer vs. Sgt. James Heller. You can check out the dramatic action sequence below and read on for more details!
From the Official Press Release
The live ad – inspired by PROTOTYPE 2 – featured actors playing the parts of the game’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected. Action from the game, including a gruesome and bloody confrontation between Heller and Mercer, was considered unsuitable viewing for those below the age of 18 for fear of causing upset or distress.
A first of its kind, fans were also offered the opportunity to choose the finale to the ad through a voting mechanic that closed just hours before the action went live. The dramatic close saw Mercer triumph over Sgt. Heller in an intense showdown.
PROTOTYPE 2 will be available for the Xbox 360 video game and entertainment system from Microsoft and PlayStation 3 computer entertainment system on 24th April 2012, and for Windows PC on 24th July 2012. The PlayStation®3 version of the game will also be released on PlayStation NETWORK on 25th April across Europe.
For more information on the game, check out the official Prototype 2 website.
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