Final Destination 5 Artwork Upsets Children in the UK

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The Hollywood Reporter

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What’s up with kids being scared by artwork in the UK? It seems like at least once a year something is banned there because it’s upsetting or scaring children. The latest offender …

According to The Hollywood Reporter the poster campaign for the DVD and Blu-ray release of Final Destination 5 has been banned in the UK by the Advertising Standards Authority for upsetting children.

The ad watchdog ruled that the poster, which shows a skull being shattered by steel rods driven through its mouth and eye sockets, must not appear again in its current form after upholding a slew of complaints from adults with upset children.

The Warner Bros. release has been advertized by the imagery on posters on the side of buses and on billboards on the London Underground tube network.

The campaign ran in August this year ahead of its August 26 rollout, and the ASA received 13 complaints that the poster and its tagline “It’s not if, it’s when … Final Destination 5” was distressing and unsuitable for children to see.

Three people who complained claimed that their young children had become visibly upset when they saw the ad on a bus.

ASA said in its ruling that it “considered the image was likely to catch the attention of children, especially because it was shown on a poster on the Underground, where it was an untargeted medium.

Because very young children might view the ad depicting violence, “it was likely to cause fear and undue distress to children,” ASA said.

Warner Bros. argued that the skull was a “fantasy image” and the poster “accurately reflected the content of the film in an appropriate manner without causing excessive fear or distress.

Despite WB’s protestations, ASA said the ad must not appear again in its original form. Pussies.

Warner Home Video has announced a December 27th Blu-ray and DVD release for Final Destination 5. Special features include:

Special Features

  • Circle of Death
  • Alternate Death Scenes
  • Visual Effects of Death: Collapsing Bridge
  • Visual Effects of Death: Airplane Crash

    Death is just as omnipresent as ever, and in Final Destination 5 it strikes again. During the bus ride to a corporate retreat, Sam (Nicholas D’Agosto) has a premonition in which he and most of his friends — as well as numerous others — die in a horrific bridge collapse. When his vision ends, events begin to mirror what he had seen, and he frantically ushers as many of his colleagues — including his friend, Peter (Miles Fisher), and girlfriend, Molly (Emma Bell) — away from the disaster before Death can claim them. But these unsuspecting souls were never supposed to survive, and in a terrifying race against time, the ill-fated group tries to discover a way to escape Death’s sinister agenda.

    Read our Final Destination 5 review here!

    Final Destination 5 Artwork Upsets Children in the UK

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  • Steve Barton

    You're such an inspiration for the ways that I will never, ever choose to be.

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    • Screamz

      Seriously?!? 13 people complained out of how many thousands that saw the ad. Only 13 and they have to change it? I guess the needs of the few outweigh the needs of the many…(sorry, been watching a lot of Star Trek lately)

    • Terminal

      Kids are such pussies these days.

    • will graham

      Oh for fucks sake. there I was the other day laughing at my Australian cus over how print ads for one of the Prince of Persia games had been removed because ONE child was having nightmares. Just know what he’s going to say when he hears about this, still at least i can play Mortal Kombat……

      I can understand children to be scared of posters as I had nightmares from the artwork that went with Jeff Wayne’s War of The Worlds, but I really don’t think this was the most horrific poster in the uk this year.