Scooby-Doo Inspired ‘Doo Good’ Campaign Launches This Month
Mike Sprague
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Warner Bros. and generationOn have partnered to create the Scooby-Doo ‘Doo Good’ campaign, an initiative for kids and their parents to band together and create change in their local communities.
By channeling the spirit of Scooby-Doo, the ‘Doo Good’ campaign demystifies the world of social good to kids in a relatable, youthful way. To kick off the campaign, ‘Doo Good’ will focus on three key initiatives throughout the year: Save the Environment, Fight Hunger and Animal Welfare.
Fun and easy-to-understand toolkit guides are available to download such as Velma’s Reading List, easy ways to ‘Doo Good,’ DIY projects with step-by-step instructions, and reflection questions for kids to cement what they learned along the way.
Also provided is an official ‘Doo Good’ Badge Book and badges for young philanthropists to track their achievements based on the toolkit. The microsite will also provide opportunities to share ‘Doo Good’ stories and spotlight participating kids at #DooGood through social media.
“With a character like Scooby-Doo that parents love and kids can relate to, this is an invaluable connection when looking for ways to make something meaningful for today’s kids,” said Maryellen Zarakas, Senior Vice President of Franchise Management & Marketing for WBCP. “By presenting the complexities around social responsibility through engaging programming, we believe ‘Doo Good’ offers a platform that is easy to understand and easy to activate – and allows us to contribute to helping create the next generation of socially-conscious fans.”
“By engaging children in service early on, they begin to lead a civic life, which in turn helps to create a civic culture,” said Tammea Tyler, Vice President of generationOn. “Partnering with an iconic brand like Scooby-Doo allows youth to get excited about service, and find ways to participate in a variety of important topics.”
‘Doo Good’ will kick off the campaign nationwide with the initiative, Save the Environment, on April 15, 2018, leading into Earth Day on April 22.
For more information, please go to ScoobyDooGood.com.
Categorized:News
