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Dread Central UK Enjoys a Box of IT

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One of the best things about writing for Dread Central is the cool gifts companies send us in exchange for covering their releases.

With Stephen King’s It now being available on DVD and Blu-ray in the UK, Warner Bros. were kind enough to send me an It-themed gift box absolutely free of charge. I collected this beautiful piece of merchandise from Organic Marketing’s London headquarters, and it is quite possibly my favorite thing in the world. And that’s not an exaggeration.

Inside this beautiful box were four Pennywise-themed cupcakes, a Pennywise Vinyl Pop figure in its original packaging, a laminated flyer, and of course, a copy of the film on Blu-ray. As you can see from the images below, a red balloon, just like the one held by Pennywise in the film, was attached to the box, although I’m sorry to say that it has now been burst (and I’m keeping the remains).

It, which now has the honor of being the highest-grossing R-rated horror film of all time, was directed by Andy Muschietti and stars Bill Skarsgård, Jaeden Lieberher, Wyatt Oleff, Jeremy Ray Taylor, Sophia Lillis, and Finn Wolfhard. With the film now being available on home video in the UK, you shouldn’t waste any time ordering your copy, especially since we gave it a perfect score in our review.

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