Mad Men’s Kiernan Shipka Cast as Lead in Netflix’s Sabrina Series

We’ve been talking about the new “Sabrina” TV series for a few months with the last bit of news being that the show is heading to Netflix, and now we know who will be playing the title character… none other than “Mad Men’s” Sally Draper herself, Kiernan Shipka.

Here’s the skinny straight from Archie Comics:

Netflix has found magic in Kiernan Shipka (pictured below; “Mad Men,” “Feud: Bette and Joan,” The Blackcoat’s Daughter) as the actress is set to star as the titular heroine Sabrina Spellman in the upcoming TV series based on the Archie Comics graphic novel The Chilling Adventures of Sabrina.

An empowered young woman, half-human, half-witch, Sabrina is just beginning her dark education as a sorceress, even as she tries to maintain a normal life as a sophomore at Baxter High. Intelligent, compassionate, and brave to the point of recklessness, Sabrina is all that stands between us and the forces of darkness that threaten our world.

“We’re all such huge fans of Kiernan’s work that when we started talking about who this new incarnation of Sabrina could be, her name was on everyone’s wish list,” said executive producer and Archie Comics Chief Creative Officer Roberto Aguirre-Sacasa. “This is a darker, more macabre version of Sabrina; and we’re incredibly excited for people to see Kiernan make this iconic character her own.”

Netflix’s Untitled Sabrina Project is based on the critically acclaimed Chilling Adventures of Sabrina graphic novel from Archie Comics written by Aguirre-Sacasa and artist Robert Hack, detailing the compelling and shocking re-imagining of Sabrina the Teenage Witch’s occult origins. This dark coming-of-age story deals with horror, the occult, and witchcraft and will see Sabrina struggle to reconcile her dual nature of being half-witch and half-mortal while protecting her family and the world from the forces of evil.

The new one-hour drama comes with a twenty-episode order and will be written by Aguirre-Sacasa (“Riverdale”), directed by Lee Toland Krieger, and produced by Berlanti Productions in association with Warner Brothers Studios. Greg Berlanti, Sarah Schecter, Jon Goldwater, Aguirre-Sacasa, and Krieger serve as executive producers.

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