#SDCC17: Dynamite Entertainment Signs Licensing Deal For New Elvira Merch and Comic Books

Dynamite Entertainment has announced that they have locked down a licensing deal with Queen “B” Productions and DevlinAgency to bring new merch centered around Cassandra Peterson, aka Elvira, Mistress of the Dark! The deal includes new, original stories via comic books as well as trading cards, posters, lithographs, card games, and board games. The company might even have some more tricks up their sleeves but these are the confirmed mediums we’re being told.

Peterson says, “Where better to find ‘Yours Cruelly’ then with my fellow freaks and fiends of the comic book scene? Nooo….of corpse I’m not talkin’ about you, darling, but the ghouls and goblins in the pages of my very own Dynamite comic book! I can’t wait to light this powderkeg!!

Over the years, Elvira has already been featured in two movies, had her own costumes, pinball machines, calendars, perfumes, and more.

Nick Barrucci, CEO and publisher of Dynamite Entertainment, adds, “Elvira is timeless. Who else straddles the line between camp and class like Cassandra Peterson’s adored alter-ego? Her image is blazoned in the mind’s eye of a generation, a fierce and feminine figure as fresh on October 31st, 2017, as she was when she appeared on October 31st, 1981. It’s a delight to bring her fans (and her fiends) a wickedly wide array of brand-new comics, games, and merchandise, as we expand our merchandising categories.

Kevin Ketner, Assistant Editor at Dynamite concludes, “I think we’re all pretty excited to bring Elvira back to comics. Just taking a look at how people consume media and have embraced horror movies and camp, it’s a perfect time! Plus, she’s absolutely iconic. She’s the horror host that is currently missing from our lives and our comic shops… or digital outlets.

As soon as we know release dates for any of these titles, we’ll make sure to update all of you!

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Jonathan Barkan

Lifelong horror fan with a love of music on the side.

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