Dylan Dog Dead on Arrival at the Box Office
Steve Barton
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Box Office Mojo
http://boxofficemojo.com/weekend/chart/
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As Fast Five revs up the unofficial start of the summer movie season making enough moolah to grow Vin Diesel an afro, the horror genre did not bode well at the box office this weekend – with one exception. That exception did not involve a supernatural detective named Dylan Dog or a masked slasher named Ghostface.
Box Office Mojo’s numbers reveal that Dylan Dog: Dead of Night – AKA that Brandon Routh I-think-it-might-be-about-zombies movie you kept seeing advertising for and could not believe it was actually getting a theatrical release – turned out to be a real dog at the box office this weekend. Though only on roughly 875 screens, the comic book adaptation took in $885,000 for a 16th place finish. By comparison, Limitless in its 7th week was down to 838 screens and still pulled in just over a million dollars. Given the Dylan Dog comic is more well known in Europe than the US, international box office might be slightly better.
It really is time for all the horror fans out there desperately trying to spin Scream 4‘s box office as anything short of a major disappointment to give up the Ghostface. The fourthquel slipped completely out of the top ten to 13th place in only its third week doing $2,167,000. When asked for a comment, Bruce Willis replied, “No, Scream 4, fuck you!”
Once again making the Scream sequel look bad is a little horror movie called Insidious, which in its fifth week surpassed the meta slasher franchise by staying in the top ten at 8th place with $2,687,000. That puts the full box office for the $1.5 million spookfest at just over $48 million – the year’s most profitable film thus far. That also means it has grossed a full $15 million more than the supposedly highly anticipated Scream 4.
Horror for the summer looks to be slim pickings except for Priest in two weeks, Super 8 (if you can even really classify it as horror) and the limited release of the exceptional Troll Hunter on June 10th. From then there’s virtually nothing until August. Unless, that is, you count the Smurfs movie, and I do, because every single time I see that trailer it horrifies me like nothing else I’ve seen all year.
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