Box Office Mojo
To say it was an interesting weekend at the box office is a bit of an understatement. Scream 4 made its long awaited debut to mostly quiet theatres while James Wan’s Insidious remained pretty damned strong.
Wes Craven’s 4th entry into the storied franchise proved to be somewhat perplexing. On Friday Scream 4 took in an estimated $8M and Saturday followed with $7M, bringing it to just $19.3M for the weekend gross. That’s less than half of what was expected of it. Of course these numbers could change but not by much. So what’s the reasoning? The flick was solid enough with strong first and third acts (the second left a bit to be desired). Was it inclement weather in the South? Has Ghostface run out of steam? Do audiences just not care? Either way, even if they never make another one, at least Scream 4 capped off the series in a far better way than Scream 3 did.
The big story this weekend, however, continues to be James Wan’s Insidious, which once again remained strong, coming in at seventh place during its now three-week long run. Made for just $1M, the flick took in $2.3M on Friday, $3M on Saturday, bringing it to $6.8M for the weekend and a $35.9M total box office rake in!
Congrats to James Wan and the gang for cranking our a winner for the genre!
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