The Industry Trust is the UK film, TV, and video industry’s consumer education body, promoting the value of copyright and creativity. They are currently running a campaign titled “Moments Worth Paying For,” which inspires viewers to respect the value of creative content by demonstrating that film, TV, and video have an entertainment value worth paying for.
Sofia Boutella, star of Universal’s upcoming The Mummy, is the latest actor to appear in an exclusive trailer for the campaign, which you can check out below.
In the video Boutella talks through the thrilling and spectacular action featured in The Mummy and how seeing it on the big screen gives the biggest and best impact, showing that the terrifying and heart-stopping moments really are worth paying for.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience, and the trailer directs UK audiences to the industry-funded film search engine FindAnyFilm.com, which signposts them to legal content sources so they can book, buy, and watch at their convenience.
The Mummy opens in UK cinemas on Friday 9th June. It arrives here in the US on the same day.
Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: The Mummy. The cast also includes Annabelle Wallis (King Arthur, “Peaky Blinders”), Jake Johnson (Jurassic World), Courtney B. Vance (“American Crime Story: The People V. O.J. Simpson”), Oscar winner Russell Crowe (Gladiator), and Sofia Boutella (Kingsman: The Secret Service, Star Trek Beyond) as the titular character.
The creative team on this action-adventure event is led by director/producer Alex Kurtzman and producer Chris Morgan. Sean Daniel, who produced the most recent Mummy trilogy, produces alongside Kurtzman and Morgan. The script is by Jon Spaihts and Christopher McQuarrie.
Thought safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess (Boutella) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension.
From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.