In order to celebrate its launch on VOD everywhere today, Magnet has released the very first TV spot for Rubber, the tale of an evil sentient tire. Yes, an evil sentient tire.
Look for a limited theatrical run to follow on April 1st via Magnet.
Rubber (review here) is the story of Robert, an inanimate tire that has been abandoned in the desert and suddenly and inexplicably comes to life. As Robert roams the bleak landscape, he discovers that he possesses telepathic powers that give him the ability to destroy anything he wishes without having to move. At first content to wreak havoc on small desert creatures and various lost items, his attention soon turns to humans, resulting in the most gory vehicular-related mayhem inflicted on screen by an “inanimate” object since Christine.
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