The Walking Dead Continues to Dominate Key Ratings Demo for Unprecedented 5th Year

Who says zombies are yesterday’s news? Certainly not television viewers in that sweet ratings spot of 18- to 49-year-olds! For the first time in TV history, “The Walking Dead” has held on as the #1 show among adults in that age range for the fifth year in a row.

In my humble opinion (a sentiment echoed by several friends and fellow critics), the just-concluded Season 7 was not on par with previous seasons overall; but that obviously didn’t deter a helluva lot of people from tuning in to “TWD” each and every Sunday night. Here are the official details…

From the Press Release:
“The Walking Dead” completed its seventh season Sunday night as the #1 show on television among adults 18-49 for the fifth consecutive year, the only drama in television history to hold the #1 title for five consecutive years. “The Walking Dead” has extended its lead over the #2 program (“Big Bang Theory,” CBS) by 61% among adults 18-49. “Talking Dead” remains the #1 talk show on television, averaging 4.9 million viewers per week for the just-completed season.

“Robert Kirkman; Scott Gimple; our outstanding executive producing team, cast, and crew, as well as the many partners at AMC and around the world who elevate this unique program, all deserve a heartfelt thank you and congratulations. At the close of its seventh season, ‘The Walking Dead’ remains the number one show on television among adults 18-49 for the fifth consecutive year, a drama record,” said Charlie Collier, president of AMC, SundanceTV, and AMC Studios. “It is a tribute to everyone involved that the show continues to surprise and engage, entertain and amaze after 99 episodes… and counting.”

Key Nielsen Highlights for the Season Finale of “The Walking Dead” (L+3) – Episode 7.16; Sunday, April 2, 2017
15.6 million viewers, up 38% from live/same day (growth of 4.3 million)
– 9.7 million Adults 18-49, up 40% from live/same day (growth of 2.8 million), 7.6 national rating
– 10.0 million Adults 25-54, up 40% from live/same day (growth of 2.8 million) 8.3 national rating

This season of “Talking Dead” averaged 4.9 million viewers per episode, including 2.9 million adults 18-49 and 3 million adults 25-54. “The Walking Dead” continues to be the #1 show on television for the fifth consecutive season, unprecedented for a TV drama. In the current television season, AMC currently has three of the top five dramas on cable among both adults 18-49 and 25-54 – “The Walking Dead” at #1, “Fear the Walking Dead” at #3, and “Into the Badlands” at #4.

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Debi Moore

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