Saw 3D TV Spot Too Sharp for UK Ten-Year-Old

What is this world coming to? So get this … a TV spot for Saw 3D has been banned in the UK because a ten-year-old kid complained to his parents that it was “distressing”. That’s right, distressing!

The news comes straight from the BBC:

A TV trailer advertising the film Saw 3D has been banned after a 10-year-old complained that it was “distressing” and “inappropriately scheduled”.

It began with a screaming man reaching towards the screen with a bloodied hand and featured images of saw blades. The unnamed child saw the advert at 2029 in a break during The Gadget Show on Channel Five.

The Advertising Standards Authority (ASA) said it was “likely to cause distress to young children”. Advertising services organisation Clearcast had originally cleared the advert to be shown after 1930. It said that anyone watching TV later than that would know that it was for a film trailer and clearly based in fantasy. But the ASA upheld the child’s complaint.

It said images in the advert which depicted people in a cinema “linked the scenes from the film with a recognisably real situation”. These include scenes which showed cinema-goers “suddenly trapped by metal restraints and where the figure reached out and pulled a cinema-goer back towards the screen”, the ASA said.

“We considered it was therefore likely to cause distress to young children who might not make a clear distinction between the scenes from the film and the scenes in the cinema.” It said a post-1930 restriction was “not sufficient” and ruled the advert must not be be broadcast again in its current form before 2100.

So we ask you … distressed child or parents looking to make a quick buck by eventually suing? We’re leaning toward the latter.

As a deadly battle rages over Jigsaw’s brutal legacy, a group of Jigsaw survivors gathers to seek the support of self-help guru and fellow survivor Bobby Dagen, a man whose own dark secrets unleash a new wave of terror…

The first theatrical feature to be shot exclusively on the cutting-edge SI-3D digital camera system, Saw 3D brings the horrifying games of Jigsaw to life like never before.

Saw 3D – Official Trailer
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Saw 3D TV Spot Too Sharp for UK Ten Year Old

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  • Pestilence

    Our compensation culture hasn’t quite gotten THAT bad. If they tried to sue for this they’d be laughed out of the room.

    Still, there’s nothing the British love more than having a good moan.

  • James Coker

    guys its the BRITISH, off course they’ll do shit like this

  • Terminal

    Kids are such pussies.
    “We are bad guys. That means we’ve got more to do other than bullying companies. It’s fun to lead a bad man’s life.”

  • Vanvance1

    I find advertising in general to be distressing. Especially those ads for drug companies promoting medication to people directly.

    The average human being doesn’t have enough medical knowledge to begin to understand if it’s truly applicable to their lives, yet these drugs are marketed as broad solutions.

    I feel it is a deceitful, morally reprehensible action.

    Saw 3 is fiction. With today’s all pervasive media I don’t see how children could AVOID seeing something disturbing. It’s up to the parents to create a context and teach them what’s real and what is fiction.

    i.e. Saw 3 = fiction. Obama making poor decisions for the economy = real. Global warming caused by Co2 = fiction. Some things require a bit more research than others, but in this day and age that kind of research has become an absolute necessity.

  • Sirand

    Well, it DID air during The Gadget Show. That’s kind of appropriate.

  • PelusaMG

    They’re not suing. If the parents complained to the ASA, then this was an independent self-regulatory decision, and nothing to do with the judicial system!