Guillermo del Toro Launches a Creative Imaginarium for Filmmakers

Say what you will about Guillermo del Toro, but it’s obvious the guy likes to work outside the studio system. So much so that he’s created a place where he and fellow artists can hash out new and interesting ideas for all kinds of media – and without studio interference to boot!

From the Press Release:
Guillermo del Toro has teamed with director Mathew Cullen, cinematographer Guillermo Navarro, and executive producer Javier Jimenez to form Mirada, a company designed for storytellers. The four have joined forces to realize their vision of a collaborative space where they and other filmmakers can work with Mirada’s artists to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.

Del Toro said, “We are creating a storytelling engine in the form of a company — an imaginarium, where we are free to explore the practical possibilities of transmedia without compartmentalizing our artistic process. Mirada will be an adaptive entity, constantly in transformation. We see a different model that looks beyond what the market is doing right now to where it will be in ten years.”

“We’re taking a multidisciplinary approach, bringing design and cinematography to the forefront,” said Cullen. “Del Toro and Navarro have such a unique creative perspective — you see it in films like Pan’s Labyrinth, The Devil’s Backbone and Hellboy. They embrace those great timeless narrative traditions, and Mirada will be building on that history.”

Mirada’s 25,000-square-foot studio in Marina del Rey is steeped in Hollywood history, with key sequences from Blade Runner and Close Encounters of the Third Kind having been shot within its walls. Following in these footsteps, Mirada has transformed the space into a state-of-the-art facility that houses design, animation, post and visual effects, an art department, a sound stage to facilitate traditional and virtual productions, and a full camera shop. They have strategically chosen to headquarter in Los Angeles in order to build on the community of world-class talent there.

Mirada will draw on the filmmaking expertise of del Toro and Navarro, who were inspired to build the new company on the visual storytelling legacy of Motion Theory, the commercial production studio founded by Cullen and Jimenez in 2000. Motion Theory will continue to operate as an independent sister company to Mirada, representing a slate of directors with commercial, film and television backgrounds.

All four partners will be working out of the studio, developing and overseeing original works, driving Mirada’s personal, agile approach to digital production, and guiding the larger creative agenda of the company.

Guillermo del Toro Launches a Creative Imaginarium for Filmmakers

This is a golden opportunity to create some bold and interesting work – if used properly. Here’s hoping that del Toro and co. will push some boundaries.


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Matt Serafini

Author (Under the Blade, Feral), slasher movie enthusiast, N7 Operative. Plays games, watches movies, reads books. Occasionally writes about them.

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