Tasty Viral Video for We Are What We Are
Steve Barton
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Ah, viral marketing! How we love you! It’s always interesting to see what kind of strange and wondrous goodies come out of studios looking to promote their films, and this time we have something glorious cooked up by the Mexi-cannibals of We Are What We Are, or Somos Lo Que Hay for you purists out there.
The flick opens in the UK this Friday, and we’re waiting to hear what IFC does with it domestically. When we know, you’ll know. In the interim dig it!
Synopsis
“A middle-aged man dies in the street, leaving his widow and three sons destitute. The devastated family is confronted not only with his loss but with a terrible challenge – how to survive. For they are cannibals. They have always existed on a diet of human flesh consumed in bloody ritual ceremonies… and the victims have always been provided by the father. Now that he is gone, who will hunt? Who will lead them? How will they slake their horrific hunger? The task falls to the eldest son, Alfredo, a teenage misfit who seems far from ready to accept the challenge… But without human meat the family will die.
Shocking, bloody, and deeply moving, We Are What We Are is a remarkable reinvention of the horror genre – a visceral and powerfully emotional portrait of a family bound by a terrible secret hunger and driven by monstrous appetites.”
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