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Terry Gilliam to Unleash The Legend of Hallowdega on Halloween

Award-winning filmmaker Terry Gilliam will premiere his horror comedy short film “The Legend of Hallowdega” starring David Arquette and Justin Kirk with special appearances by Dale Earnhardt Jr., Darrell Waltrip, and more on October 31st, 2010. Read on for the details, some artwork, and a trailer.

From the Press Release:
The film, produced by AMP Energy Juice and @radical.media, will premiere on Halloween Sunday with the first chapter to debut on ESPN just prior to the start of the AMP Energy Juice 500 at Talladega Superspeedway. Starting Halloween night, the film will be available in its entirety on LegendofHallowdega.com. “The Legend of Hallowdega” is the first short film for both Gilliam and AMP Energy Juice.

“AMP Energy Juice is fueled by great partnerships that include Dale Earnhardt Jr., Talladega Superspeedway – and now, director Terry Gilliam,” said Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Americas Beverages, maker of AMP Energy Juice. “Terry has a distinctive vision and is a truly gifted storyteller. AMP Energy Juice is proud to have produced his one-of-a-kind take on the legends and lore that surround Talladega Superspeedway for race fans and film buffs everywhere.”

Director Terry Gilliam added, “To bring our little circus into the world of a truly monster circus was a thrill.”

The horror comedy, “The Legend of Hallowdega”, explores the mysteries around Talladega Superspeedway as the host of an investigative news show (Kirk) joins forces with a techno-geek paranormal expert (Arquette) to dodge close-calls and chase crazy leads to get to the bottom of “The Legend of Hallowdega”.

“The great folks at AMP Energy Juice have developed a new and innovative idea to research and debunk some of the myths surrounding HALLOW-DEGA” said Talladega Superspeedway Chairman Grant Lynch. “We anxiously await the release of the film to see what Terry Gilliam and AMP Energy Juice have come up with.”

“The Legend of Hallowdega” reflects AMP Energy’s continuing commitment to support innovative talent in the creation of unique entertainment. Solve the mystery at LegendofHallowdega.com.


The Legend of Hallowdega – Trailer
Uploaded by dreadcentral. – Full seasons and entire episodes online.

The Legend of Hallowdega

Debi Moore

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Debi Moore

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  • Vanvance1

    Terry Gilliam is beyond brilliant.

    It’s a shame that at this point in his career he has to hype ‘sugar shit’ in a can.

    Ah well, better any Gilliam than no Gilliam.