A new one-sheet for CBS Films’ Beastly, which swaps out the beast from the Beauty and the Beast story with a tattooed and pierced guy from New York’s East Village, has arrived online today sporting a tagline that is simply wince-inducing. Dig it if you must.
Fans will be able to get their dosage of sappy tweener fodder theatrically on March 18th, 2011. Till then it’s time to shut off the lights and listen to more Death Cab for Cutie on repeat.
Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth, and opportunity – and a wicked cruel streak. Prone to mocking and humiliating “aggressively unattractive” classmates, he zeroes in on Goth classmate Kendra (Mary-Kate Olsen), inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion. She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance, he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible.
Repulsed by his appearance, Kyle’s callous father banishes him to Brooklyn with a sympathetic housekeeper (LisaGay Hamilton) and blind tutor (Neil Patrick Harris). As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens), if she will consent to live in Kyle’s Brooklyn home. Thus begins Kyle’s journey to discover true love in this hyper-modern retelling of the classic “Beauty and the Beast” story.
Check out the new artwork below courtesy of the IMP Awards.
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