The Art of Hammer Coming this October
Debi Moore
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You’ll often hear us complain about the sad state of movie posters nowadays, but come October you’ll no doubt hear us singing the praises of Titan Books’ The Art of Hammer, the first ever collection of rare and iconic Hammer film posters with nearly 300 examples drawn from Hammer’s own archive and private collections from around the world.
From the Press Release:
Hammer is almost as well known for the way it promoted its films as for the films themselves. The legendary British production company supported each new release with eye-catching posters that have become classics of their kind.
Licensed by Coolabi, fully authorized by Hammer Films Productions Ltd., and annotated by acclaimed historian Marcus Hearn (author of the recent bestseller Hammer Glamour [review here]), The Art of Hammer is a testament to the company’s pioneering mastery of film promotion and a celebration of movie art at its best.
Over fifty years ago, with the release of The Curse of Frankenstein and Christopher Lee’s iconic performance in Dracula, Hammer Films established itself as an institution and became the most successful British film company of all time. Now, revamped for the 21st Century, Hammer Film Productions Ltd. are producing a slate of new movies. The first of these, Let Me In, is due to be released this autumn.
To celebrate the upcoming October 26th release of The Art of Hammer, Titan Books has selected ten of the best Hammer poster taglines:
The terrifying lover, who died – yet lived!
Dracula, 1958
Frankenstein spills it, Dracula drinks it!
The Curse of Frankenstein/Dracula double bill
Their oath was – TERROR! Their cry – BLOOD! Their goal – DEATH!
Captain Clegg (aka Night Creatures), 1962
White-hot terror! Cold, clammy fear!
Maniac, 1963
Doomed to walk the Earth as slaves to the Lord of the Living Dead!
The Plague of the Zombies, 1966
Beware the beat of the cloth-wrapped feet!
The Mummy’s Shroud, 1967
Man at the mercy of a Kingdom of Prehistoric Women!
Slave Girls (aka Prehistoric Women), 1968
See helpless beauties attacked by crazed kelp-monsters!
The Lost Continent, 1968
A severed hand beckons from an open grave!
Blood from the Mummy’s Tomb, 1971
The Time: Now
The Place: Kings Road, Chelsea
The Killer: Count Dracula
The Count is back, with an eye for London’s hotpants – and a taste for everything.
Dracula A.D., 1972
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