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Exclusive: Brad Fuller Clears the Air on A Nightmare on Elm Street, Talks New Direction for Platinum Dunes

Exclusive: Brad Fuller Clears the Air on A Nightmare on Elm Street, Talks New Direction for Platinum Dunes!As a lifelong Freddy girl, there is one particular Platinum Dunes remake that I have been paying especially close attention to over the last few years since it was initially announced — A Nightmare on Elm Street.

It’s also no secret that right along with me, there are thousands of horror fans who are waiting with the very same anticipation, although many of them have already taken to the Net to voice their thoughts on what they’ve seen so far. And honestly, it hasn’t been pretty.

With its release date just about a month away, this Dread Central writer thought it was time to follow up with Brad Fuller, one half of the producing team behind Platinum Dunes, to find out how he’s feeling about Nightmare’s impending release and give him a chance to answer all those Internet naysayers who have been quite vocal about their re-imagining of one of horror’s most beloved franchises as well as talk to us about Platinum Dunes’ plans for the future.


You would think that with the release for Nightmare being so close, Fuller would finally be sleeping a little easier these days. However, work on the film is ongoing for the producer, and he’s still feeling a bit under the gun.

Fuller said, “Honestly, we are sweating it out with Nightmare, probably more than any of the other films we’ve ever done. We made it our mission to do everything in our power to deliver with Nightmare on Elm Street.

The climate of the current horror industry is that if Platinum Dunes wasn’t going to be the one to do the remake Nightmare, someone else would have. The landscape is filled with upcoming titles, many being remakes. I asked Fuller to talk about the added pressure that comes with remaking horror films and if that pressure is something that drives him creatively.

Honestly, its hard remaking films that people feel so strongly about,” explained Fuller. “What we’ve come to realize is that you just can never replace those feelings you have the first time you see the original Nightmare or the original Friday the 13th. Platinum Dunes is not trying to replace those memories for anyone because we have them, too, as fans.

Fans tend to forget that horror remakes have been happening forever with titles like Dracula, The Mummy, or even The Wolf Man. We’re just a new generation of people remaking films, and we are the ones carrying the torch this time around,” Fuller added.

A Nightmare on Elm Street 2010 One-Sheet (click for larger image)Fuller, along with his producing partner Andrew Form, has always been keenly aware of what the online communities have said over the years in relation to their past projects. I asked the producer about how much of what they read bears any weight on their decision-making process as they work on their films.

Look, there is nothing I can do to appease the haters, and so all I can do is focus on my films and let them stand on their own merits. I don’t care if someone sees the movie, and they genuinely don’t like it. What really frustrates me is when people hate something they haven’t even seen yet, like they are with Nightmare. I think fans should at least give it a chance before they immediately dismiss it,” discussed Fuller.

With a few trailers and an onslaught of publicity stills that have now made the online rounds, fans have begun to weigh in with their speculations surrounding what will make the cut from the original film into the remake. Fuller spoke about Platinum Dunes’ approach in blending some of the old with the new.

Fuller said, “Since we’re horror fans, and fans especially of the Nightmare franchise, that limited our ability to just throw everything out the window and start fresh with our re-envisioning of Nightmare. There are so many landmark moments in the first one that we needed to make sure we keep in ours but still have enough in there that will keep the audience guessing.

A few months ago many cast and crew members were called back during the holidays for a week of re-shoots. Fuller spoke about what fueled the decision to return to Elm Street.

Almost every movie these days has re-shoots so it is not an indication of poor quality of what we had from the original shoot on our part,” explained Fuller. “We were just missing some things that we wanted. Of course we wish we had gotten everything the first time we shot, but with the benefit of today’s technology, you can learn things as you are editing and see where you are missing stuff so that helps you decide what you need.

Plus, we’ve had some test screenings, which I really like so we can see what works for an actual audience as they are experiencing it. For me test screenings are a helpful tool for the filmmaking process because these movies are meant for audiences to enjoy, not just for us guys who are making them,” Fuller added.

With the delivery date of A Nightmare on Elm Street rapidly approaching, I asked Fuller what the future held for Platinum Dunes. Horror fans, you’ll be surprised at the response.

Fuller said, “We still aren’t sure what’s going to happen with the Friday the 13th sequel. Since Chainsaw is now in the hands of Twisted, that means we’re done with Leatherface now. The studio has decided to move forward and look for new types of material, which is how we got involved with Existence 2.0. I love action-y type material, and these graphic novels had that feel to them. Our writers are currently working on the script for that project.

We’ve made the decision to not pursue any new horror projects beyond what we’re planning for the upcoming remake of The Monster Squad. For that film we will be aging the Monster Squad up a bit so that it’s relatable to today’s audiences, but it will still very much be in the same spirit as the original. And, of course, The Wolfman will still have nards,” Fuller added.

Good to know that some things remain sacred, including The Wolfman’s nards!


Special thank you to Brad Fuller for taking the time to speak with Dread Central.


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  • syd13

    I’m not gonna bash platinum dunes unequivocally. I enjoyed the F13 remake (sue me). And beyond mere enjoyment, I’d say the TCM remake was actually a good film. So there – I’ve been happy with some of platinum dunes’ output. And i’m still willing to go see the NOES remake as well – hopefully i’ll enjoy it too. but i don’t like what this guy is saying. you can’t talk about accepting negative reactions from people who’ve seen the film as though this is some sort of auteur-ish enterprise where the unifying vision of the director may not be what the audience wanted to see, and then in the next breath talk about the wonder of test screenings. Either this is a personal project where one person (or one group of people) is telling the story they want to tell, with noble intentions of self-expression, or its a commercial endeavour looking to appeal to the lowest common denominator. Obviously this guy is just telling us what he thinks we want to here, and as long as he gets our money, he doesn’t really give a shit what we think about the product.

    • Terminal

      These guys are coached very well. They talk like politicians telling us what we want to hear, spinning news and rumors, and trying anxiously to create this image that behind this faceless company they’re all indie directors with a genuine love for film and they’re just creating art and are misunderstood. Ever been to their blog? It’s so goddamn self-indulgent and self-serving it’s mind blowing.
      ———-
      “We are bad guys. That means we’ve got more to do other than bullying companies. It’s fun to lead a bad man’s life.”

  • Masked Slasher

    Honestly, these guys don’t deserve an endless cadre of goodwill.

    For what? The Hitcher? For making Leatherface a sympathetic goon with a skin disease? For tunnels beneath Crystal Lake?

    For thinking that you WANT to see the characters die in Friday the 13th?

    I mean, they’ve botched every goddamn thing they’ve had their hands in. And I should just throw my money down for Nightmare as well? Because they claim to be fans?

    Make a good film one of these times and that will go a long way toward making me open up to their work.

    • Terminal

      I agree. I’m astounded at the benefit of the doubt horror fans give these people. They’re like black sheep parents keep giving chances to. It’s always “The last movie sucked! This is going to suck!” then a few flashy trailers later and it’s “I’ll give them a chance. Their last movie sucked but this might be good.” Ugh wake up people.

      They butchered Leatherface! The altered Jason drastically! I’ll never forgive them for that.
      ———-
      “We are bad guys. That means we’ve got more to do other than bullying companies. It’s fun to lead a bad man’s life.”

  • Cinemascribe

    I, for one, am psyched about this remake.

    When Fuller was quoted as saying he doesn’t care,the meaning I took from that was if someone sees the film and genuinely does not like it for artistic or performance issues, he doesn’t think they’re being unreasonable (I don’t think he’s saying he doesn’t care about the quality of the film..clearly he does. But someone somewhere is bound to dislike it no matter how effective it is), as opposed to the myriad internet bloggers who have been posting that the remake sucks, it will suck and it’s iron clad and irrefutable that it sucks on all levels,all of this six months before the first trailer arrived.

    I agree with him. I’ll remind everyone that this was said about Snyder’s “Dawn of the Dead” with the same intensity..and that was a remake of a film millions of people name as their all time favorite, in their eyes surpassing Elm Street, The Exorcist or any of the other horror staples. Look how that turned out.

    Just to clear the air- while I agree the tunnels in F13 were a bit much, I actually loved the film. Derek Mears was fantastic as Jason. I don’t know what people expected from a film that was a reboot of a series which consisted of essentially the EXACT SAME FILM being made some ten times over. Hell, in the late eighties, the original Paramount line was eventually criticized by fans for not doing anything new in the later installments. Now the reboot gets slammed because they did something different. These guys can’t win.

    As it happens, I also really enjoyed the TCM remake (which scared the hell out of me. I found it to be as dark and depressing as the story truly called for) and it’s own prequel (though I do think the remake is the better of the two films).

    I’m unabashed in my support for all of these films. I hope the new ANOES plays along those lines…dark and freaky,but with a visual update and some new ideas tossed into the mix. From all appearances, it will. Haley really seems to have nailed it and the trailers have a nice, eerie vibe that is indeed reminiscent of the surrealistic quality of the original film. My favorite clip so far has to be the girl crawling backwards on the supermarket floor as she flashes in and out of the dream world while a predatory Freddy edges ever closer to her.

    However, if we end up with a film that is closer in quality to the remakes of The Fog, Prom Night or When A Stranger Calls, then it’s a full-on “Houston-we have a problem” scenario.

    Oh and VanVance, save for the marvelous opening sequence, I thought the original Hitcher was a pretty lousy movie in it’s own right.

    ————-
    “I’m saying that I’m an insect who dreamt he was a man…and loved it. But now the dream is over..and the insect is awake.” – Seth Brundle

    • Terminal

      I don’t agree with everything you said cinemascribe, but as always you make a good argument.

      I enjoyed the F13 reboot.

      I agree, what was everyone honestly expecting? Seriously. I thought Mears was good as Jason and I thought the story was fun.

      Not popular opinion, but I could give two fadoodles about that.
      ———-
      “We are bad guys. That means we’ve got more to do other than bullying companies. It’s fun to lead a bad man’s life.”

      • LifeMi

        I couldn’t stand the F13 Remake one bit; one of the single worst horror films I’ve seen in a long time (and this is coming from someone who saw The Collector). I would be willing to give PD a chance if their films were actually good and if I believed they genuinely cared about what they were doing. Needless to say, all of their films suck aside from the semi-decent TCM remake and it’s so obvious they dont’ give two shits about the genre. All they want is money, so fuck them.

    • Vanvance1

      The reason I know The Hitcher is truly effective is not just because I loved it. It’s because I can show it to non horror fans and they are blown away by the film. It’s the same effect as showing someone The Descent, you see them get sucked into the story and reacting emotionally.

      • Cinemascribe

        The Hitcher doesn’t deserve to be mentioned in the same sentence as The Descent. Damn, I just did that, didn’t I?

        ——–
        “I’m saying that I’m an insect who dreamt he was a man…and loved it. But now the dream is over..and the insect is awake.” – Seth Brundle

  • Terminal

    “For that film we will be aging the Monster Squad up a bit so that it’s relatable to today’s audiences.”

    That’s just damn stupid, but what can you expect from the people behind the TCM remake and that awful sequel pretending to be a prequel?

    “I don’t care if someone sees the movie, and they genuinely don’t like it.”

    Oh and you’re still the big horror fans who are trying to appeal to the genre fans right? Ugh.

    “Platinum Dunes is not trying to replace those memories for anyone because we have them, too, as fans.”

    Bullshit.

    “Fans tend to forget that horror remakes have been happening forever with titles like Dracula, The Mummy, or even The Wolf Man. We’re just a new generation of people remaking films, and we are the ones carrying the torch this time around.”

    Doesn’t make it any less annoying, rationalize it as you might try to.
    ———-
    “We are bad guys. That means we’ve got more to do other than bullying companies. It’s fun to lead a bad man’s life.”

  • Blockbuster

    I’m gonna go on record here and say that I loved the Chainsaw remake, and the prequel. I did. I really did. That being said, the Friday remake was a disaster. I’ve said it over and over again: TUNNELS? WTF?! …Anyway, I have to say this: this trailer has me hooked again. I like it. It looks cool.

    • Vanvance1

      Okay, slight edit.

      I do have to admit they employed David J. Schow for the Chainsaw Prequel. More of that would go a long way towards upping credibility.

  • Vanvance1

    The haters (myself among them) have good reason for it.

    The remake of The Hitcher is a perfect example. They couldn’t improve on it, they couldn’t make it different so they chose to simply make a really bad movie and assume the majority of their audience had never seen the original.

    The truth is if this guy had the least amount of respect for the genre and it’s supporters he’d be recruiting proven genre talent, both writers and directors.

    Instead we get hack writers who gear everything to a teen demographic and directors who come from making commercials and music videos. Most of whom can’t tell a story and who have no understanding or passion for the genre.

    Want to win the hearts, minds and internet voices of the ‘haters’? Hire some TALENT who actually CARE about what they are doing.

  • theGoldenSimatar

    My issue is their films lack much personality. They feel more like feature length music videos.

  • LifeMi

    The Wolf Man might still have nards, but it won’t be anywhere near as righteous as it was back in the 80s. What do you guys think of Derek Mears as Frankenstein’s Monster? I’m not advocating the idea, but it wouldn’t surprise me if they went that direction.

    • justplaindoug

      YOu know what? I wouldn’t mind that. Derek is a funny guy, and a good actor. I think he good bring a great physicality as well as humor and timing to the monster. And be far less creepy and assholish than Noonan was. (Dude just rubs me the wrong way). Now- aging up the kids? Hellooooo missing the point. In other words they want to cast pretty “teen” actors.

  • justplaindoug

    Nice job on the interview.

    My problem is with his statement about not caring if someone likes his film after seeing it. That kind of sums up what people seem to think about Platinum Dunes. They put out vanity projects for themselves. They aren’t trying to put out a project people will like.

    I just hope they manage to do something right with nightmare. For the record I loved the chainsaw remake.

    • The Woman In Black

      I don’t think he meant he flat out doesn’t care … he was comparing someone who SEES the movie and doesn’t like it to someone who just HEARS ABOUT it and hates it automatically without giving it any short of chance.

      • macready

        but when you look at the track record…

        we know what we’re going to get with a platinum dunes remake. its not like its unfounded criticism or unrealistic expectations.

        • The Woman In Black

          Oh, I definitely agree with you there. I just think there was a bit of nuance to his statement that deserved mentioning.

          • justplaindoug

            True- but its unbelievable to me that after all the backlash their movies he has gotten, he wouldn’t even attempt to be a bit more political about it.

      • Terminal

        No, he said he doesn’t care if people see it and don’t like it and then voiced his frustration at people who hate the movie before seeing it. He’s saying “if people see it and don’t like it, then who cares? the people that annoy us are the people who don’t see it and hate it.” That should become their business motto.
        ———-
        “We are bad guys. That means we’ve got more to do other than bullying companies. It’s fun to lead a bad man’s life.”

    • thehorrorchick

      Hi Doug,

      Thanks for the compliment.

      I believe what Brad meant was that he’s not as concerned about someone who bashes his movie because they actually saw it and didn’t care for it as opposed to what generally happens these days- people have been bashing it since it was announced and no one has seen a final product yet. He just wants people to keep an open mind before they see it.

      Innocent until proven guilty, or something like that.

      In terms of not appeasing fans: the reality is that no director will ever create a movie that will completely appeal to every single person. Someone will always have issues regardless. I have a friend who actually hates The Godfather, for as insane as it sounds. Not that I would ever compare Godfather to the Friday remake, but I’m using that as a measuring stick here.

      Even revered movies have their detractors.

      So while I am someone who approaches anything Platinum Dunes does with extreme hesitation, what I can tell you is that while on the phone with Brad, we had a very candid conversation and he was pretty upfront with me about a lot of Platinum Dunes stuff.

      Whether we agree with his methods, this guy really believes in his work and he and Andrew believe that they are the right guys to usher in a new era of Freddy Krueger.

      Most of us won’t know for sure whether or not they deliver until late April. I know I am reserving my judgement until I see the movie for myself.