Burger King Goes Horror!

Steve Barton |

Mar 29, 2010

You’re all too familiar with him. The creepy Burger King peering out from behind the cold, dead eyes of his trademark mask. This story is not about him, but he should be starring in his own horror film, damnit!

According to Geek Tyrant fast food giant Burger King will be showcasing some horror idols in its upcoming ad campaign promoting late night dining. This kind of gives me that same feeling I got when I heard a Led Zeppelin song in a car commercial, but we’ve gotta admit some of these ads are genius!

Dubai-based advertising agency Tonic came up with the idea to use the Child’s Play, Friday the 13th, A Nightmare on Elm Street, and Scream characters for the horror-themed ads.

“We were asked to communicate that Burger King stays open until the wee hours of the morning,” says Tonic’s rep. “Thomas [Derouault] and Kris [Richardson] came up with the following campaign showing the villains of the night that we know all too well, enjoying their favourite meal after a … umm … night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.”

Check out the ads below, and click them for a hi-res look.