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Tribeca Film Festival Expands to Include Tribeca Film and Tribeca Film Festival Virtual

Tribeca Film Festival ExpandsThe popular Tribeca Film Festival runs from April 21 through May 2, 2010, but if you can’t be in New York City for it, don’t despair. Tribeca Enterprises has launched Tribeca Film, a comprehensive distribution and marketing platform for independent film, and Tribeca Film Festival Virtual (TFFV), a new online venture offering worldwide audiences an opportunity to experience the Tribeca Film Festival (TFF) from the comfort of their own homes.

Here are some excerpts from the press release:

These two new initiatives stem from Tribeca’s desire to redefine traditional models of film distribution and release patterns as well as to create new opportunities for filmmakers. American Express is broadening its relationship with Tribeca and reinforcing its commitment to independent film and filmmakers by signing on as the Founding Partner of Tribeca Film and of TFFV – two endeavors that promise to give independent filmmakers a platform to reach even broader audiences and deliver compelling stories to audiences everywhere.

Tribeca Film is a national distribution platform that will acquire and release films year-round through a network of distribution partners. Tribeca will maximize marketing leverage by compressing traditional distribution windows, starting with a branded VOD offering that will launch day-and-date with TFF (April 21–May 2) and then expanding to theatrical, home entertainment, airline, hotel, subscription, and advertising-supported digital platforms. Tribeca Film’s first acquisitions include ten feature titles, seven of which will be screened day-and-date during TFF. These films are expected to reach more than 40 million households through partnerships with leading cable, satellite, and telecom providers, including Comcast, Cablevision, and Verizon FiOS. The titles will be available on a Tribeca-branded menu for a minimum of 60 days.

TFFV will bring the Tribeca experience outside of New York for the first time via the Internet. Complementing TFF’s theatrical screenings in New York City, TFFV will enable a broad online audience to screen full-length 2010 TFF features and short films, engage with filmmakers and fellow audience members both online and at the Festival, as well as watch panel discussions, filmmaker interviews, and live coverage of red-carpet premieres. The first-ever TFFV will open April 23 with the world premiere of Edward Burns’ Nice Guy Johnny, which will play simultaneously with the film’s premiere at TFF.

TFFV will run April 23–30, and a limited number of premium pass buyers will be able to watch a selection of full-length 2010 TFF features, which will screen day-and-date with each film’s Festival premiere. Pass-holders will also be able to view exclusive original content and 2010 TFF short films, as well as interact in real time with filmmakers, industry leaders, and fellow film enthusiasts. Premium passes will be available to U.S. residents for $45 each and will go on sale March 8 on the Tribeca website for American Express Cardmembers and March 15 for the general public.

Beginning March 15 all visitors to the TFFV website will have access to a robust array of free content, including selected short films from previous editions of TFF, conversations with filmmakers and industry experts, a daily highlight reel of the day’s biggest moments, press conferences, and live streams of the Festival red carpets.

“This year marks the beginning of an exciting new chapter for Tribeca, as well as for audiences and the entire film community,” said Tribeca Enterprises co-founder Jane Rosenthal. “These initiatives put all the pieces together and provide new platforms for how film can be experienced, while supporting filmmakers and introducing audiences to films they might not otherwise see.”

Unfortunately, none of the five films named thus far as part of Tribeca Film’s VOD program are genre related, but they do promise more are coming so keep an eye on the site.

The Tribeca Film Festival itself kicks off Wednesday, April 21st, with Shrek Forever After in 3D. Look for the full schedule soon!

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Steve Barton

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