Here’s the smallest window between a theatrical exhibition and a home video release that I’ve ever heard of. Heartless, starring Jim Sturgess, will be hitting UK theaters on May 21, followed by a immediate boot to video on May 24. Read on for the skinny.
Screen Daily says that UK distributor Lionsgate will simultaneously release Philip Ridley’s psychological thriller Heartless on DVD, blu-ray, video on demand and download on May 24, three days after its theatrical release.
Lionsgate UK CEO Zygi Kamasa said: “We are very excited to provide consumers with the choice to watch Heartless in the format they choose.”
This is an interesting bit of news, don’t you think? I know that smaller indie films have been adapting a similar strategy for years now, but you have to wonder if Lionsgate might think of following suit here in the states at some point.
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