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Join Hulu’s 11.22.63 Instagram Activation Campaign

Hulu’s “11.22.63,” an eight-part event series based on Stephen King’s 2011 novel of the same name, kicks off on President’s Day, February 15th.  As part of the lead up to the premiere, Hulu is rolling out 12 image tiles on Instagram aimed to excite King’s “Constant Readers,” or superfans.

You can check out the first five below; be sure to visit @112263onhulu on Instagram daily until the end of the campaign for the rest.

By screen-shotting the image and applying an Instagram filter, a hidden code is revealed that, when added to “hulu.tv,” unlocks exclusive video content from “11.22.63.” This content includes never-before-seen interviews with J.J. Abrams, James Franco, and Stephen King; clips from the series; and more.

Once all 12 tiles are revealed, they will form an art print poster design, limited edition hard-copy prints of which will be given away to selected fans who have interacted with the content.

Second of twelve. #112263onHulu Filter to unlock. Once you’ve got it, add it to this: hulu.tv/

A photo posted by 11.22.63 (@112263onhulu) on

3 of 12. Want a balloon? #112263onHulu Filter to unlock. Once you’ve got it, add it to this: hulu.tv/

A photo posted by 11.22.63 (@112263onhulu) on

Four down, eight to go. #112263onHulu Filter to unlock. Once you’ve got it, add it to this: hulu.tv/

A photo posted by 11.22.63 (@112263onhulu) on

5 of 12. #112263onHulu Filter to unlock. Once you’ve got it, add it to this: hulu.tv/

A photo posted by 11.22.63 (@112263onhulu) on

Hulu’s “11.22.63” is a thriller in which high school English teacher Jake Epping (James Franco) travels back in time to prevent the assassination of President John F. Kennedy — but his mission is threatened by Lee Harvey Oswald, falling in love, and the past itself, which doesn’t want to be changed. Co-starring are Chris Cooper, Josh Duhamel, T.R. Knight, Cherry Jones, Sarah Gadon, Lucy Fry, George MacKay, and Daniel Webber.

J.J. Abrams, Stephen King, Bridget Carpenter, and Bryan Burk serve as executive producers. Academy Award-winning director Kevin Macdonald (Last King of Scotland, State of Play, Black Sea) directs and executive produces the first two hours.

For more info “like” “11.22.63” on Facebook, and follow “11.22.63” on Twitter and Instagram.

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