Redbox Investigates the Horror Movie Viewing Habits of Its Customers
Todd Rigney
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It’s always interesting to see the horror movie viewing habits of folks who aren’t 100 percent devoted to the genre. Since there’s rarely a week that goes by where a horror flick doesn’t make its way into my Blu-ray player, it’s fascinating to see how most people approach horror and what films they consider to be the best of the bunch. And I’m not passing judgment, in case you’re wondering. I realize my viewing habits are bizarre, so I’m curious to see how the other half lives.
To see how their customers consume horror, the boys and girls over at Redbox polled approximately 800 of their customers to track their Halloween viewing habits. It’s pretty interesting to see how people approach horror and what they watch during the month of October.
Check out the results from Redbox’s recent study:
57% of respondents said they like scary movies.
49% of the respondents typically watch a horror movie during the month of October to get in the Halloween spirit, while 55% indicated that they will watch a scary movie this Halloween.
Among those who will watch a scary movie:
o 92% prefer to watch a scary movie at home rather than at the theater.
o 73% watch scary movies with the lights off.
o Half (52%) will not watch a scary movie alone.
o Half (50%) are spooked by strange noises after watching a scary movie.
o 31% have turned off a scary movie because they were too frightened.
o 17% believe The Exorcist is the best scary movie of all time.
o 22% say that Freddy Krueger is the scary movie villain that frightens them the most.
Younger respondents were more likely to indicate that they like scary movies: 67% of those age 18-44 like scary movies vs. 49% of those age 45-plus:
o 18-24: 71%
o 25-34: 65%
o 35-44: 66%
o 45-54: 54%
o 55-64: 47%
o 65+: 35%
56% of female respondents like scary movies, while 61% of male respondents like scary movies.
Percentage of respondents indicating that they like scary movies by region:
o Northeast: 61% like scary movies
o Midwest: 60% like scary movies
o South: 59% like scary movies
o West: 54% like scary movies
And the top 5 scary movies of all time were:
1. The Exorcist
2. A Nightmare on Elm Street
3. The Shining
4. Halloween
5. The Silence of the Lambs
How many horror movies have you watched to get ready for Halloween this year?
Categorized:News
