Blair Witch Project Producer Teams Up with Howl-O-Scream
Todd Rigney
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With Halloween just around the corner, a lot of spooky events and creepy attractions are starting to take shape. To set itself apart from the competition, Howl-O-Scream teamed up with The Blair Witch Project producer Robin Cowie. In short: Expect some seriously creepy shenanigans.
Cowie and his team created something called Unearthed, an attraction that is reportedly “rooted in dark magic” and “unexplained phenomena.” The end result is a “haunting, hair-raising story” that should put the fear into those have lots of experience with haunted houses and spooky mazes.
The official press release has all the information you need.
“I jumped at the chance to work on this project,” said Cowie, who began talking with the parks last summer. “As filmmakers, we rely on emotional and psychological elements to get audiences out of their seats. With Howl-O-Scream, we’re dealing with a crazy convergence of 360-degree storytelling, merging physical experiences and technologies to create a sort of hyper-virtual reality. It’s live, immersive terror and it can take your breath away.”
The collaboration between Cowie and SeaWorld Parks & Entertainment is a first for both. It’s also the first time all three parks will have the same theme, the same house concept and the same villain: Scarlett. According to Cowie’s storyline, Scarlett was a village healer who turned to dark magic to avenge her husband’s killers. As her powers grew, she was hunted, trapped and buried alive deep beneath the park … but now has been “Unearthed” to summon death and destruction on unsuspecting guests.
“Scarlett is a tragic figure, but at the same time lethal and merciless,” said Cowie. “She’s very powerful, sort of the quintessentially strong female character, except she’s summoning demons and collecting body parts to reincarnate her dead husband. Scarlett will make your skin crawl.”
Critically acclaimed and described as an “extraordinarily effective horror film,” The Blair Witch Project debuted at the 1999 Sundance Film Festival and went on to become one of the most profitable movies in history. Cowie was one of two original producers on the film.
“Working with Robin and his team has added a whole new level of horror to Howl-O-Scream,” said Janet Wagner, corporate director of entertainment/executive producer at SeaWorld Parks & Entertainment.
The Howl-O-Scream event takes place at Busch Gardens Tampa, Busch Gardens Williamsburg, and SeaWorld San Antonio. For more information, swing by the official website.
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