Viral marketing can play a formidable role in capturing the public’s attention, and some indie filmmakers are really giving it their all in an effort to get their film noticed amongst the dozens of low-budget genre titles that flood video stores (er, Netflix?) each month.
Case in point: If you head on over to 30 Days to Death, you’ll find an elaborate series of journal entries from a young man named Clint, claiming that he will take his own life at the end of thirty days. The entries had some people believing this to be a bona fide cry for help but ended up as an elaborate promotion for filmmaker Layton Matthews’ upcoming Death Perception, a supernatural, metaphysical study of depression and suicide.
When asked to describe Death Perception, writer/director Matthews said, “This is a story about a young person who has altered his own perception to avoid the parts of his life he should be focusing on, the things he feels are too painful to face, and instead adopts a way of thinking that caters to his need for an easy route. Justifying ways around the pain it will cause his friends and family and the insult it is to his own personal potential.”
Admitting to having suffered from depression himself, Matthews says he was inspired to begin the story from within the mindset someone could have while suffering from its grip. “I wanted ‘Clint’ to speak using a language familiar to some who have suffered from depression; my goal with this prequel [a series of blog entries and videos] and, subsequently, the film is to create a story that reaches inside a similarly depressed mind and befriends it, makes sense to it, then tries to lead him/her out of the maze, versus just shouting directions from outside.”
You’ll see what he means by viewing the first 30 Days to Death video below. To learn more about Death Perception, visit Matthews’ website.
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