360° Narrative Film White Room: 02B3 Available Today!
Debi Moore
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“Star Trek” creator Gene Roddenberry’s Roddenberry Entertainment has formed a partnership with Immersive Media to produce groundbreaking 360° content, and today White Room: 02B3, the first 360° narrative film from Roddenberry 360°, is being released via a signature app. If you’re as big a fan of this new type of technology as we are, then read on for the details of how you can get your hands on it.
From the Press Release:
Roddenberry Entertainment, the name behind “Star Trek,” has announced an exciting new partnership with Immersive Media, the company behind Google’s Street View, to launch Roddenberry 360°. The collaboration engages amazing, proprietary technology to produce groundbreaking entertainment incorporating 360° of viewing possibility. The partnership plans on producing original content as well as providing expertise and services to outside projects.
White Room: 02B3, one of the first ever narrative films to utilize 360° technology in this way, will be the initial entertainment offering to originate from the Roddenberry 360° endeavor. The film is created, shot, produced, and distributed specifically for 360° viewing and takes full advantage of mobile formats, providing content for the growing mobile and online audiences. The technology offers an expanded and tremendously immersive viewing experience, allowing the viewer to actually rotate their perspective 360° around the film without breaking the viewing quality or interrupting the storytelling.
Beginning August 3, 2015, users of 360° technology, including iOS and Android (going live soon) mobile devices, as well as Google Cardboard, can download White Room: 02B3 via its signature app, which includes the film short in traditional and 360° viewing formats, along with a number of special feature extras. The app will be available for only $2.99 via iTunes and the Apple App Store, the Google Play Store, and the Samsung Galaxy Apps store.
White Room: 02B3 is the story of six strangers who suddenly awaken in a white room and eventually find out that they are unwilling participants in an experiment that could change the face of humanity forever. The film, which has already won film festival awards both domestically and internationally, stars a variety of recognizable genre talent including Breckin Meyer, Tamlyn Tomita, David Blue, Rachel True, and Doug Jones as well as Internet icons Tony Janning and Milynn Sarley.
“Immersive Media is a leader in 360° technology, and we are proud to partner with them on this new initiative. Roddenberry Entertainment strives to be on the forefront of innovation, and we believe that this partnership will continue that legacy,” said Trevor Roth, COO & Head of Development for Roddenberry Entertainment.
“Working with Roddenberry, we’re able to push the envelope on what it means to create immersive and VR Video, taking it past the virtual tourism experience into the more compelling narrative space. Their creative capabilities are a perfect complement to our innovative technical and production offerings,” said Myles McGovern, CEO of Immersive Media.
For more info visit WhiteRoom02B3.com.
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