The new ways companies are coming up with to market their products are becoming increasingly more innovative and creative every day. Leave it to HBO to find a novel approach to introducing some of the features included in its True Blood: The Complete First Season Blu-ray package.
Beginning on Monday, May 4th, and throughout the month on HBO On Demand, viewers will be able to watch the entire first episode from Season One in “True Blood Enhanced Viewing” mode, amplifying their experience with four types of original, interactive picture-in-picture, pop-up features that will be showcased throughout the DVD:
Out in stores on May 19th, the five-disc True Blood: The Complete First Season Blu-ray set will offer all 12 episodes in True HD 1080p video and DTS-HD master audio, allowing viewers to engage with storylines, characters, and themes of the show on a higher level through the Enhanced Viewing mode. Along with the exclusive features above, Blu-ray bonus materials include a documentary that chronicles the integration of vampires, Tru Blood beverage ads that market the synthetic blood to “out of the coffin” vampires, and “Vampire Rights” PSAs that service vampires.
For a sample of Lafayette’s scoopage, see below, and pre-order your copy through EvilShop today!
– Debi Moore
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