I’m not sure how many wine aficionados we have around Dread Central, but after reading about a new offering from Redheads Studio of McLaren Vale in Southern Australia called “Return of the Living Red,” I just had to share the details.
“Return of the Living Red” is a complex fine wine with no listed age; a mysterious and intriguing wine. To complement the nature of the product, Mash Design developed a concept containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With use of disturbing illustrations and fascinating old photos on a toothy uncoated paper, the concept was bought to life. A slipknot with old twine and a deep red wax dipped bottle went with the old crime file folder, creating one of the most original marketing pieces I’ve ever seen.
The Redheads Studio website is currently under construction, but I’ll certainly be checking it regularly to see if any other genre-themed wines come available. In the meantime, check out the pictures below for an idea of the cool packaging Mash came up with for “Return of the Living Red.”
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