Barcelona-Based Ms Entertainment Announces Marc Carrete’s Asmodexia at Cannes 2013
Steve Barton
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Variety
http://variety.com/2013/film/news/pons-scares-up-new-genre-label-1200483507/
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If you’re a fan of possession flicks and/or foreign horror, read on for more details coming out of Cannes 2013 regarding Emili Pons’ just launched Barcelona-based low-cost genre label Ms Entertainment, which announced its first project will be Asmodexia, the feature debut of Marc Carrete.
Per Variety, Catalan Carrete’s shorts — Mal cuerpo and slasher pic Castidermia (check out its trailer below) — bowed at Catalonia’s Sitges Festival in 2011 and 2012, respectively; and this new project doesn’t stray far from home. The Spanish-language horror film takes place over five days in the lives of an exorcist and his granddaughter, who work in the Barcelona area.
The screenplay is by Sitges fest deputy director Mike Hostench and Carrete from the director’s original idea. Asmodexia goes into production August 26th, with Hostench taking an associate producer credit. Speaking at Cannes, Hostench described Asmodexia as a more realistic exorcism movie than most, where location is incredibly important.
Pons’ background is in commercials and marketing, and he and his fellow Ms shareholders will make films outside the state subsidy system by tapping private investment. They will also target new media, including VOD and subscription VOD, and the English-speaking market.
Ms joins Barcelona’s vibrant horror scene, which includes Rodar y Rodar (The Orphanage), Nostromo Pictures (Grand Piano), Roxbury (Painless), and Filmax (REC). The Ms launch comes as young Spanish directors are increasingly turning to genre and thrillers for their feature debuts. “It always happens in economic downturns: Genre saves the day. Maybe not the whole of the day, but part of it,” Hostench said.
For more info on the fest, which runs until May 26th, visit the official Festival de Cannes website.
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