Icons Collide as Ghostbusters Teams with Domo for a New Line of Collectibles and Plush Figures
Steve Barton
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A new line of collectible products made possibly by an agreement with Sony Pictures Consumer Products, the social media phenomenon known as Domo will be cast in recognizable scenes from Ghostbusters is slated to hit shelves in fall 2014.
From the Press Release:
The Internet and social media meme that has become a mascot for the millennial generation – Domo – is crossing streams with one of the most iconic film franchises of the past 30 years – Ghostbusters – in a new consumer products line that will put a smile on the face of pop-culture fans everywhere.
This supernatural entertainment mash-up takes a fresh approach to the Ghostbusters franchise, blending both classic and new with cross generational appeal casting Domo in a line of collectibles and plush for a limited time only. The line, made possible through an agreement with Sony Pictures Consumer Products as brokered by Big Tent Entertainment, is slated to hit shelves in fall 2014.
The line will concentrate on those eccentric characters from the franchise, namely Slimer and the Stay Puft Marshmallow Man, best suited to stand alongside the enigmatic furry brown Domo, and will cast them in instantly recognizable scenes from the film.
“Ghostbusters is one of the most influential and instantly recognizable pop-culture icons of all-time,” said Rich Collins, President and CEO, Big Tent Entertainment. “This mash-up bridges the generation gap between pop-culture fandom and blends two franchises that seem to share a common sensibility.”
“The collaboration between beloved, iconic movie franchise The Ghostbusters and millennial fan favorite Domo will provide a highly sought after product launch appealing to consumers of all ages”, said Gregory Economos, SVP Global Consumer Products, Sony Pictures Entertainment.
In Ghostbusters, University parapsychologists Dr. Peter Venkman (Murray), Dr. Raymond Stanz (Aykroyd), and Dr. Egon Spengler (Ramis) lose a research grant when their experiment methodology is proven to be bogus. The team members decide to go into business for themselves and open ‘Ghostbusters,’ a ghost removal service. After struggling to get on their feet, they are summoned to investigate the strange happenings in Dana Barrett’s (Weaver) Central Park West apartment. What they discover is that all Manhattan is being besieged by ghosts and other worldly demons through a portal in her building.
Domo’s unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet’s biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon with over 6 million Facebook fans and hundreds of thousands of fan-made images, websites, and videos posted to websites such as YouTube, Instagram, Pinterest, and Flickr, among others. Now, more than a decade later, the lovable fuzzy brown character’s cult status continues to grow with product flying off retail shelves.
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Categorized:Last Toys on the Left
