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Forums Index -> Fistful of Joystick -> Sony's Jack Trenton - Shortages Hurt the PS3?!
Kryten Syxx
PostPosted: Tue Dec 04, 2007 6:35 pm  Reply with quote

Joined: 20 Jun 2006
Posts: 3037
Location: Tampa, Florida

"I don't think there's any question that there were missteps," Tretton said, "but I don't think anybody is being honest with you if they say that the first year of any platform goes perfectly according to plan. I think the biggest miss for us was the launch, in that we had easily a million consumers in North America alone that wanted to get their hands on a PS3 ...and we had roughly 200,000 units to take advantage of that demand."

Tretton called that shortage "the biggest disappointment" of the system's first year on the market, but noted that SCEA has learned from it. Specifically, Tretton said it was crucial for a console maker to be clear about their manufacturing capacity before they start telling people when the system will be available. Tretton also said he understands concerns about the system's price tag.

"I think we knew there would be pricing sensitivities and I think we've certainly seen that," Tretton said. "But I think the challenge of educating consumers on the technology is something that--I don't know that we underestimated, but it remains a formidable goal. The days of just, 'Here it is, here's what it costs, plug it in...and start playing' are over. There's a learning curve a consumer needs to go through before they make a decision on which platform to buy, and I think it's a lot more complicated than it was five, 10, 15 years ago."

MSNBC also brought up criticisms that Sony has been arrogant in its handling of the PS3, asking if the aforementioned "here it is, plug it in" approach could lead to that perception.

"I don't know that we were ever considered arrogant by consumers," Tretton said, adding, "I think the arrogant claims came from the press and bloggers more than true consumers. ... I think the arrogance claim comes with a leadership position and being unwilling to admit that you're failing. And anybody who's been through media training or been with the press isn't going to get on a soapbox and talk about their failures. If that gets construed as arrogance, then I guess that's a risk you have to take."



Shortages? SHORTAGES?! What shortages?! PS3 systems were everywhere right after launch. You could walk into any Best Buy, Circuit City or Target and find 60gb models.

Jack just won't admit that the lack of games, 3D0 like price tag and Sony's "meh, whatever" attitude really hurt their sales. As usual Sony reps point the finger and stumble around blind hoping the average consumer doesn't catch on to the amount of bullshit their shoveling.

I just want some fucking games to play!
"Well, I do believe that it could have been, and it actually was, maybe, i think so, may ... yes, I do believe it was the boogey man!" - Creepy Loomis
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PostPosted: Tue Dec 04, 2007 8:34 pm  Reply with quote

Joined: 20 Jun 2006
Posts: 8773

So...is Sony run by the US Government or something?
Kate, Honey, I may be a bastard, but I'm not a fucking bastard.

"Guaranteed adventures for every citizen should be in the Bill of Rights."-Sam Hell
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